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Company

Original Job Post

Launch Potato · 2 days ago

Lead Email Marketing Manager

United States

Full-time

Remote

Senior Level

$80K/yr - $115K/yr

4+ years exp

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Advertising Services

Growth Opportunities

Insider Connection @Launch Potato

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Optimize and expand automations for prospective and existing investors

Create personalized experiences and conduct testing and feedback loops

Develop omni-channel campaigns across email, SMS, and push notifications

Own the analysis and presentation of campaign results

Identify trends and propose solutions for improvement

Collaborate with Messaging Operations Manager to set up API connections

Create workflows for highly personalized communications

Lead email code debugging and stay updated on industry trends

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingSmsPush notificationsEst hoursData analysisPerformance marketingLead generationBi toolsLookerExcelG-suitePlatform data toolsRevenue growthRelationship developmentStakeholder managementProblem-solvingHard-workingAnalyticalCommunicationCuriosityDriveEmail marketingRemarketingDelivering on key results

Required

Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)

EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)

Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies

Highly analytical and hands-on expertise with data using primarily first party data

Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.

Effectively grown and scaled messaging revenue in previous companies

Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance

Possess an insatiable curiosity and drive to win

Preferred

4-6 years of email marketing/remarketing experience

Proven experience delivering on department and/or company level key results

Company

Launch Potato

As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Founded in 2014

Delray Beach, Florida

51-200 employees