FloQast · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$160K/yr - $190K/yr

5+ years exp

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AccountingB2B

Growth Opportunities

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Responsibilities

Energize and enable cross-functional partners to deliver Go-To-Market execution.

Analyze ongoing market intelligence, industry trends, technology shifts, and competitive alternatives.

Orchestrate GTM plans and ensure alignment and collaboration across various internal teams.

Develop total addressable market and persona segmentation strategies through research.

Quantify business opportunities for new solution innovation business plans.

Partner with sales enablement to define optimal marketing content strategy.

Develop differentiated solutions and persona-specific value propositions.

Work with product management teams to lead successful launches of new products and features.

Produce and deliver key marketing content including brochures, digital marketing assets, case studies, etc.

Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives.

Complete any other tasks assigned to help the company meet its goals.

Qualification

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Product marketingSaaS business modelsB2B marketingEnterprise software solutionsData-driven decision-makingMarket insightsCommunicationStrategic thinkingTime managementOrganizationSelf-motivatedCollaboration