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Company

Original Job Post

Digital Turbine · 2 days ago

Marketing Lead, Brands & Agencies

New York, NY

Full-time

Hybrid

Senior Level

$170K/yr - $240K/yr

5+ years exp

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Responsibilities

Go-To-Market strategy: Develop GTM plan in partnership with Marketing and Business leadership, translating DT’s value proposition into compelling messaging and driving the consistent implementation of DT’s narrative across all marketing activities.

Marketing Assets: Collaborate with sales, customer success, product management, design, and content marketing teams to create content for collateral, sales tools, and other outbound deliverables and educate internal and external stakeholders.

Sales Enablement: work with sales leadership to develop and execute training that communicates the value of new products and services to sales, account management, and content marketing teams.

Advocacy: Drive marketing initiatives relative to influencing and cultivating relationships with thought leaders, influencers, and industry analysts who can help amplify our message.

Market Intelligence: Surface market and competitive research insights that drive differentiated value in order to position Digital Turbine in the minds of brand marketers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingProduct MarketingAccount ManagementSalesAdTechMedia AgencyAgency Trading DeskProgrammatic AdvertisingKPIsMobile AdvertisingSales EnablementData-Driven MarketingSales CollateralPresentationsStakeholder ManagementProblem-SolvingCommunicationCollaborationCuriosityProactivityIndependence

Required

5+ years experience in Marketing, Product Marketing, Account Management, Sales, or a similar role for an AdTech company, Media Agency, or Agency Trading Desk.

Deep understanding of programmatic advertising, including the underlying technology, commonly used KPIs, and familiarity with ecosystem players and overall value chain

Experience with mobile-specific advertising solutions - a major advantage

Proven experience driving marketing initiatives from ideation to execution, including storytelling, developing supporting materials, and leading sales enablement sessions.

Passion for data-driven storytelling and ability to drive research-based marketing initiatives.

Track record of independently creating customer-facing sales collateral such as presentations and 2-sheeters

Strong written and verbal communication skills and ability to collaborate effectively and manage stakeholders across functions and time zones.

Curiosity, proactivity, and ability to work independently.

Company

Digital Turbine

Glassdoor

3.3

The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.

Founded in 1998

Austin, Texas, USA

501-1,000 employees

http://www.digitalturbine.com

H1B Sponsorship

Digital Turbine has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (4)

2022 (11)

2021 (7)

2020 (8)