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Charter Manufacturing · 2 days ago
Marketing Manager
Mequon, WI
Full-time
Onsite
Senior Level
7+ years exp
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Insider Connection @Charter Manufacturing
Responsibilities
Design and deploy cross-functional strategies for new market and product opportunities
Develop and manage customer-facing channels (website, sales scripts, email campaigns, collateral materials)
Protect brand identity and customer value proposition
Lead VOC efforts during annual Portfolio Planning to acquire and retain customers
Participate in portfolio planning and execute marketing plans
Drive market promotional activity and communications through press and trade publications
Develop and maintain an annual Marketing budget aligned with business goals
Assist with product and price forecasts
Contribute to the annual business plan and overall strategy
Support sales forecasts and marketing plans. Identify market risks, opportunities, and requirements
Represent the company at industry association meetings
Allocate resources effectively for marketing programs
Identify potential strategic partnerships
Deliver periodic formal presentations on go-to-market activities
Qualification
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Required
Bachelor’s Degree in Marketing, Business, or a related degree
Seven plus years’ experience managing customer relationships and driving new business development efforts
Experience developing customer acquisition, customer retention and cross sell campaigns
Experience working with external marketing agency
Experience with strategic business planning
Experience in marketing systems/principles as they relate to volume/cost/price relationship
Previous success leading others in cross-functional teams
Demonstrated ability to collaborate and influence others throughout the organization
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers
Knowledge of process control and Continuous Improvement systems
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results
Knowledge of cost and margin drivers and their value in the market
Proficiency with advanced features of Microsoft Office and Adobe software products
Preferred
Master’s Degree in Marketing, Business Administration, or related advanced degree
Strong working knowledge of the metals manufacturing industry
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth
Practical experience in the application and administration of marketing management requirements in a manufacturing environment
Company
Charter Manufacturing
Charter Manufacturing is a mining & metals company that provides steel and iron products.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
John W. Mellowes
CEO
Tom Marry
President and Chief Operating Officer
Recent News
2023-03-10
BizTimes - Milwaukee Business News
2023-01-05
Company data provided by crunchbase
