FloQast · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$160K/yr - $190K/yr

5+ years exp

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AccountingB2B

Growth Opportunities

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Responsibilities

Energize and enable both cross-functional partners to deliver Go-To-Market execution.

Analyze ongoing market intelligence across macro industry trends, shifts in technology and competitive alternatives and lead analysis.

Orchestrate GTM plans and ensure strong alignment and collaboration across industry partners, internal business units, product management, sales enablement, and marketing programs to ensure execution of solution go-to-market (GTM) plans.

Develop total addressable market and persona segmentation strategies through quantitative and qualitative research for your solution.

Help to quantify business opportunities for new solution innovation business plans.

Partner with sales enablement to define the optimal marketing content strategy in support of the FloQast sales process and go-to-market efforts.

Develop differentiated solutions and persona-specific value propositions that convey value outcomes delivered, not just technical features and broad benefits.

Work with product management teams to understand specific product features/benefits being developed & lead/manage the successful launches of new products and feature releases. Conduct market research, competitive analysis, and customer insights to inform product roadmap decisions and identify opportunities for differentiation and solution innovation.

Produce and deliver key marketing content including brochures, digital marketing assets, case studies, presentations, whitepapers, sales tools, sales training, key messaging documents, collateral, and sales presentations and external events and webinars.

Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.

Any other tasks that may be assigned to help the company meet its goals.

Qualification

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Product marketingSaaS business modelsB2B marketingEnterprise software solutionsData-driven decision-makingMarket insightsCommunicationStrategic thinkingTime managementOrganizationSelf-motivatedCollaboration