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Company

Original Job Post

Square · 2 days ago

Senior Product Marketing Manager, Credit Portfolio

Oakland, CA

Full-time

Onsite

Senior Level

$208K/yr - $312K/yr

12+ years exp

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Responsibilities

Conduct jobs to be done research to understand diverse business financing opportunities and identify unmet needs

Maintain up to date competitive intelligence on the credit product offering among competitors (structure, terms, pricing, customizations etc.), including fintechs, traditional financial institutions, and other alternative financing providers available to sellers in Square’s target audiences

Collaborate with Product, Design, Engineering, Data Science, and Capital Markets teams to develop credit product strategy to address business financing jobs to be done

Define the best fit products for target seller segments and partner with Product, Data Science, Engineering, Design, and go-to-market teams to surface the right product at the right time to the right seller either through pre-qualification or on-demand application

Develop a profitability framework to inform seller targeting and an automated product recommendation engine

Partner with Product, Credit Policy, Data Science, and Capital Markets Leads to establish a strategic pricing framework informed by competitive landscape, portfolio management, and Square’s priorities

Lead the development of product positioning, value propositions, and messaging for all go-to-market executions that cover the entire credit product portfolio with explicit ownership over positioning and go-to-market for the Square Loans product

Establish the ideal seller adoption path for credit products and define the cross-sell opportunities to deliver seller value as credit needs arrive

Execute against the go-to-market elements of the credit product strategy with responsibility over all surface areas that showcase the credit product suite

Responsible for ongoing conversion optimization across shared marketing surface areas and informing best-fit modeling and pre-qualification frameworks to based on seller conversion behavior

Promote a test and learn culture by moving with urgency, shipping often, and iterating

Partner with Growth Marketing, Creative, and Design to develop compelling, contextual, and relatable go-to-market concepts that resonate and prompt customer behavior

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Credit Product MarketingSegmented MarketingCompetitive IntelligenceProduct LaunchesGrowth MarketingQualitative ResearchQuantitative ResearchPortfolio PricingUnderwriting MethodologiesFinancial TechnologyProblem-SolvingLeadershipCommunication

Required

12+ years of product marketing or related experience (growth marketing, credit policy, management consulting in a relevant industry) with a Bachelor’s degree, or 10+ years with a Master’s degree

Expertise in credit product marketing, including credit cards and secured or unsecured lending

Segmented marketing experience with delivery of insights based segmented marketing programs

Ability to articulate a compelling differentiation strategy and clear positioning based on customer needs, competitive dynamics, and market trends

Experience creating competitive intelligence programs, around pricing of competing credit offers

Experience developing strategy, directly executing against strategy, and leading teams to meet common goals, demonstrating an ability to influence without authority

Experience leading product launches and growth marketing campaigns across multiple products and channels

Comfort with both qualitative and quantitative research methodologies and establishing a research roadmap

Strong understanding of experimentation best practices and experienced in setting an experimentation roadmap

Excellent communicator with an ability to synthesize complex information into clear narratives and strategies

Ownership or engagement with portfolio pricing across a credit product suite for business or consumer

Familiarity with leading underwriting methodologies and best practices

Track record of delivering meaningful results and increasing levels of responsibility

Genuine interest in financial technology and passion for Square’s mission of economic empowerment

Benefits

Healthcare coverage (Medical, Vision and Dental insurance)

Health Savings Account and Flexible Spending Account

Retirement Plans including company match

Employee Stock Purchase Program

Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance

Paid parental and caregiving leave

Paid time off (including 12 paid holidays)

Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)

Learning and Development resources

Paid Life insurance, AD&D, and disability benefits

Company

Square

Glassdoor

3.9

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square.

Founded in 2009

San Francisco, California, USA

1,001-5,000 employees

https://block.xyz

H1B Sponsorship

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Trends of Total Sponsorships

2023 (172)

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2021 (22)