Get It Recruit - Marketing · 2 days ago

Product Marketing Manager

Portland, ME

Full-time

Remote

Senior Level

$93K/yr - $123K/yr

5+ years exp

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Human Resources Services

Insider Connection @Get It Recruit - Marketing

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Delve into the market and work closely with stakeholders to communicate product value and benefits.

Bridge the gap between company objectives, market research, and trends to guide product innovations and define go-to-market strategies.

Lead sales enablement activities and align marketing efforts with product goals.

Create product content and sales enablement materials.

Ensure alignment of go-to-market elements with marketing activities for timely execution.

Develop compelling messaging and positioning across all content.

Define and communicate product positioning and messaging plans for target audiences.

Monitor competitive activity and provide competitive intelligence for sales optimization.

Collaborate with Product Owners on product enhancements.

Act as the 'voice of the customer' and a subject matter expert for market intelligence.

Qualification

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Product marketingBusiness context understandingProject managementGoogle suiteAi toolsProblem-solvingCollaborationCommunicationAdaptabilitySelf-motivation

Required

A minimum of 5 years of related experience with a Bachelor's degree, or 3 years with a Master's degree, or equivalent product marketing experience focusing on developing and executing strong GTM strategies for new product launches.

High proficiency and expertise in advanced product marketing tools, concepts, and processes.

Ability to understand the broader business context.

Strong collaborator and self-starter who can effectively influence others to achieve objectives through strong communication and relationships.

Proactive, self-motivated, and able to handle competing priorities while managing multiple projects.

Ability to work both independently and as part of a team.

Excellent oral and written communication skills.

Strong project management skills, well-organized, and detail-oriented.

Adaptability to changing business needs.

Experience with Google Suite and AI tools.

Some travel may be required.