200+ applicants
Homethrive · 2 days ago
Marketing Manager, B2B
United States
Full-time
Remote
Mid Level
4+ years exp
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Insider Connection @Homethrive
Responsibilities
Develop and refine compelling messaging that resonates with our target audiences in the employer and payor space.
Conduct thorough persona research to understand the needs, pain points, and behaviors of our key customer segments.
Create and manage a variety of marketing materials, including brochures, whitepapers, case studies, and digital content.
Support sales enablement by providing the sales team with the tools, resources, and training needed to effectively engage prospects and close deals.
Maintain and update the company website, ensuring content is current, engaging, and optimized for search engines.
Implement and manage marketing campaigns across various channels, including email, social media, and online advertising.
Utilize Google Analytics and other tools to track and report on marketing performance, providing insights and recommendations for improvement.
Collaborate with cross-functional teams to ensure cohesive and consistent messaging across all marketing touchpoints.
Assist in managing relationships with external vendors and partners as needed.
Qualification
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Required
4-6 years of marketing experience in the health tech industry, with a strong preference for experience in the benefits or payor space
Proficiency in Google Analytics, Salesforce, and experience with marketing automation tools like Active Campaign and Apollo
Experience with social media platforms and managing social media campaigns
Strong written and verbal communication skills, with the ability to craft compelling messages and content
Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously
Analytical mindset with the ability to interpret data and make data-driven decisions
Creative thinker with a proactive approach to problem-solving and a keen eye for detail
Ability to work collaboratively in a fast-paced, remote, team-oriented environment
Preferred
Experience with email marketing platforms and CRM tools, including Active Campaign, Apollo, Wordpress and Salesforce
Knowledge of SEO best practices and website optimization techniques
Experience in sales enablement and supporting sales teams with marketing resources
Company
Homethrive
Homethrive is a healthcare service company that provides support for employee caregivers, aging adults, and those with special needs.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$38MKey Investors
Human Capital
2022-05-23Series B· $20M
2020-10-28Series A· $18M
Leadership Team
David C. Greenberg
Co-Founder & Co-CEO
Alex Gundry
Vice President, Finance and Strategic Partnerships
Recent News
2024-05-20
2024-02-19
Company data provided by crunchbase
