Get It Recruit - Marketing ยท 2 days ago
Email Marketing Specialist
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Human Resources Services
Insider Connection @Get It Recruit - Marketing
Responsibilities
Develop and execute comprehensive email campaigns across the entire customer journey, from prospecting to retention
Create new campaigns regularly and ensure existing ones remain current
Continuously test and optimize all elements of campaigns to enhance performance
Generate Marketing Qualified Leads (MQLs) to drive revenue growth
Provide weekly reports on campaign performance and offer recommendations for improvement
Manage campaign data enrichment, segmentation, and targeting
Maintain brand consistency across all email communications
Collaborate with external partners for necessary integrations, such as between email platforms and CRM systems
Establish and maintain a modern, user-friendly preference center across multiple platforms
Keep project and activity records up to date in our project management system
Research and recommend new marketing technology tools and platforms
Qualification
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Required
5+ years of experience in email marketing, with a focus on B2B campaigns
Proficiency in email deliverability, segmentation, copywriting, cadence planning, attribution, and design best practices
Demonstrated ability to analyze campaign data and adjust strategies accordingly
Knowledge of regulatory compliance, particularly regarding preference centers
Experience collaborating with cross-functional teams, including Sales, Product, Customer Success, and Support
Capability to overcome operational challenges and stay focused on delivering results
Hands-on experience with multiple email platforms
Familiarity with email platform integrations, especially with Salesforce
Preferred
Marketing automation
Benefits
Unlimited paid time off
Medical, Dental, Vision, and Life insurance
Professional development and training opportunities
Company
Get It Recruit - Marketing
Get.It Recruit | Marketing - Helping companies of all sizes accelerate their hiring.
Funding
Current Stage
Early StageCompany data provided by crunchbase