Avetta · 2 days ago

Marketing Operations Analyst

Oregon City, OR

Full-time

Onsite

Mid Level

2+ years exp

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Responsibilities

Act as a trusted advisor to the Marketing Leadership team by proactively providing accurate analysis with insights, communicated effectively, challenging leaders to think differently and becoming their go-to resource

Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story

Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find the root cause

Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy

Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives

Maintain a strong customer-service orientation and commitment to ensuring timely, quality solutions to customer issues

Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self-identify next areas to analyze

Qualification

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