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Bed Bath & Beyond · 2 days ago
App Marketing Senior Specialist
United States
Full-time
Onsite
Senior Level
$62K/yr - $73K/yr
3+ years exp
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Responsibilities
Help develop digital marketing strategies that encourage consumer app adoption, repeat behaviors, decreased churn, and increased lifetime value (LTV).
Contribute to the development and testing of new promotions, partners, and tactics.
Assist with creative and copy request process for monthly app offers, feature promotions, and push notification enhancements.
Analyze key metrics including cost to acquire, app % of sales, MAU, DAU, order frequency, AOS, and return on investment, etc. to design efficient and data driven marketing campaigns.
Utilize organic tactics to drive traffic through website/landing page optimization, social, search, blog, PR, and other owned and earned channels.
Partner with paid marketing channel teams such as Facebook, Google, and Apple to drive support and success of their app marketing campaigns.
Collaborate with internal teams like Product, Merchandising, customer service, Analytics, etc. to drive innovation through new capabilities.
Track and measure campaign success. Create and present performance reporting and analysis on all mobile marketing campaigns.
Follow all prescribed legal business requirements.
Perform other job-related duties as assigned.
Qualification
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Required
3+ years of ecommerce marketing experience with knowledge of app and digital marketing strategies and partners.
Deep knowledge of mobile app ecosystem, best practices and industry trends, inclusive of both iOS and Android
Strong analytical skills with hands-on experience using tools like GA4, AppsFlyer, Branch, Firebase, etc
Technical grasp on interconnected technologies that power the mobile experience and ability to navigate complexities
Bachelor’s degree in Marketing, Behavioral Science, Data Science, or a related field preferred.
Ability to create strong external partnerships that generate results (paid and owned).
Exposure to consumer brand advertising strategies in the B2C mobile space.
Team player who can thrive in a data-driven, fast-paced work environment.
Excellent verbal and written communication skills.
Analytical and detail-oriented self-starter.
Proficiency in Microsoft office suite.
Preferred
Experience with Braze, Salesforce Marketing Cloud, preferred
Benefits
401k (6% match)
Flexible Schedules
Onsite Health Clinic
Tuition Reimbursement, Leadership Development Program, & Mentorship Program
Onsite Fitness Center
Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
Company
Bed Bath & Beyond
Bed Bath & Beyond is an omnichannel retailer selling a wide assortment of domestic merchandise and home furnishings.
501-1,000 employees
H1B Sponsorship
Bed Bath & Beyond has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (5)
2022 (47)
2021 (87)
2020 (47)
Funding
Current Stage
Public CompanyTotal Funding
$985MKey Investors
Sixth Street
2023-03-08Post Ipo Equity· $135M
2023-02-07Post Ipo Equity· $225M
2023-02-07Post Ipo Debt· $100M
Leadership Team
Chandra Holt
CEO
Scott Lindblom
Chief Technology Officer
Recent News
2024-06-04
2024-06-04
Bloomberg
2024-06-04
Company data provided by crunchbase
