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MOCA Systems, Inc. · 3 days ago
Marketing Communications Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
5+ years exp
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Insider Connection @MOCA Systems, Inc.
Responsibilities
Write engaging, narrative-driven content that captivates audiences through compelling storytelling techniques
Develop strategy for content and messaging that raises the awareness of MSI’s services (MOCA Services) and software (Touchplan) offerings and drives traffic to our websites to generate Marketing Qualified Leads. Content includes Email copy, website copy, social media posts, case studies, blogs, long-form content, press releases, trade press articles, etc.
Create weekly social media plan for MSI and Touchplan.
Assist in the development of a corporate communications plan and messaging for MOCA Systems, Inc
Connect with clients and develop comprehensive case studies that tell the story of their experience with MOCA Services and Touchplan and showcase our solutions’ value.
Develop strategy and content and manage all MSI social media channels and promote engagement with internal teams.
Oversee MSI’s public relations, which includes the development & distribution of press releases, actively pitching content pieces to industry publications and respond to inquiries from the media
Develop blog content related to construction, Lean best practices, construction technology, and any relevant industry topics
Work with Touchplan partners to create content that allows them to effectively market the greater value of Touchplan to their client base
Collaborate with MSI Economist and project manage the creation of Quarterly Construction Economy Report and promote through relevant marketing channels
Work with the marketing team to develop video content that promotes MSI’s services and software offerings.
Manage Touchplan’s podcast network to tell interesting industry stories and elevate the awareness of Touchplan in the construction market
Qualification
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Required
Bachelor’s degree required.
Experience in the architecture, engineering, and construction (AEC) industry is required.
A working knowledge of on-site SEO, such as site structure, internal linking, optimizing content, etc
5+ years of creating a variety of content programs
Strong research, writing, and editing skills
Strong communication and interpersonal skills
A strong understanding of content storytelling
Self-starter and independent thinker with strong project management skills
Demonstrated ability to work independently with limited supervision
Entrepreneurial and collaborative with a strong sense of urgency and comfort with ambiguity
Must be able to respond quickly in an environment of changing priorities
Experience with packaging and creating assets for long and short forms of content
Company
MOCA Systems, Inc.
MOCA Systems, Inc., a full-service construction advisory firm comprised of MOCA Services and Touchplan, helps owners successfully envision, build, and manage their facilities and infrastructure required to support their mission.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Negris
Chief Marketing Officer
Recent News
Company data provided by crunchbase
