Academic Partnerships · 2 days ago

Vice President, Marketing Analytics

United States

Full-time

Remote

Executive

10+ years exp

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Comp. & Benefits

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Responsibilities

Shape the strategic vision and roadmap for marketing data & insights.

Establish a scalable data foundation and self-serve access to data across teams.

Lead the development and implementation of predictive models to solve business challenges.

Build and continuously improve data and analytics capabilities.

Define and implement a performance and measurement ecosystem.

Enable a rhythm of business with data and insights.

Build and lead a high-performing team.

Drive best practices in data integration into decision-making.

Stay at the leading edge of industry and functional trends.

Qualification

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Marketing analyticsData analyticsMeasuring performancePredicting performanceEnterprise view of insightsConsumer insightsSegment/business unit healthMarketing measuresAggregate resultsBuilding high-performance teamsDeveloping partnershipsLeading advanced analytics solutionsBuilding predictive modelsCommercial/marketing mix modelsForecast modelsB2B contextB2C contextFinancial metricsP&LsAnalytic toolsSQLPythonTableauProblem-solvingStrategic thinkingInnovative thinking communicationCollaborationTeam playerGrowth mindset

Required

10+ years of experience in marketing or data analytics, including extensive experience with optimizing, measuring and predicting performance

Success in driving an enterprise view of insights and data, connecting consumer insights, to segment/business unit health, to marketing measures, to aggregate results

5+ years of experience building and leading high-performance teams within analytics/insights functions that develop strong partnerships with stakeholders

Experience leading advanced analytics solutions and building predictive model (commercial/marketing mix models, forecast models, etc.)

Experience leading insights function in B2B and/or B2C context; fluency with marketing analytics function and with financial metrics / P&Ls

Experience with analytic tools and system (SQL, Python, Tableau, etc.)

Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo

Strategic and innovative thinker who can deliver results that are aligned to business goals and objectives

Excellent written and oral communication and presentation skills

Strong cross-functional collaborator and team player

Growth-mindset, high accountability, operates with urgency, thrives in fast-paced environment