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Company

Original Job Post

Verizon · 3 days ago

Senior Manager Product Marketing

Basking Ridge, NJ

Full-time

Onsite

Senior Level

6+ years exp

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Communications InfrastructureInformation Technology

Comp. & Benefits

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Responsibilities

Stakeholder with all Value brand leads and product team to develop and create new services and products to increase Arpa across all brands

Design and implement brand specific strategies to step up our customers plans by working closely with the base management team to determine loyalty strategy and recommendations based on customer risk profile

Develop a program to upsell the base with value propositions for new products, Value Added Services, and Insurance to retain and generate incremental revenue

Design & develop Home Pricing plans, connected devices and products pricing, packaging strategy and upsell strategy

Developing end-to-end value proposition campaigns for the base including strategic direction, ideation, briefing, communications strategies, creative execution, cross- functional implementation, campaign analysis against timelines

Partner with Finance, Revenue Assurance, Credit, and legal departments to ensure business cases and campaign requirements are aligned and approved on

Guide and influence all Prepaid Brand-specific CX/UX and user journeys for existing customers

Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking to inform program design.

Base campaign design and briefing for VAS, Insurance, smartwatch & connected devices, and Home Internet

Development of program performance expectations, financial business case, and project approvals

Own marketing briefing for agency creative development for Base campaigns, store merchandising and digital/social media presence targeting the base

Manage the GO to Market process including all internal communications and training requirements

Translates functional value proposition plans into operational processes and guides execution

Develops resolutions that require the frequent use of creativity to guide internal teams on execution

Qualification

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Microsoft OfficeCommunicationStakeholderingProject ManagementMS OfficeClient Relationship ManagementSenior Executive Level ExperienceProblem-SolvingMultitaskingInfluencingPresentationManagerial

Required

Bachelor's degree or four or more years of experience

Six or more years of relevant work experience

Experience with cross-functional communications and stakeholdering

Experience with Microsoft Office (Word, Excel, PowerPoint)

Preferred

MBA highly preferred

5-7+ years of relevant experience

Understanding of Vz internal systems

Strong project management skills, multitasking is vital to success

Proficiency in MS Office

Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management

Impeccable managerial skills and Excellent communication skills

Presented findings and insights targeted to what that audience cares about (up to the executive level). The ability to influence without direct authority