Lennar · 2 days ago

Salesforce Marketing Specialist

Miami, FL

Full-time

Onsite

Mid Level

4+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

ConstructionLifestyle

Insider Connection @Lennar

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Configure and customize Marketing Cloud to align with business requirements. Implement and optimize customer journeys, email campaigns, and automation workflows.

Design and implement technical solutions to support company email strategies, driving automation wherever possible.

Collaborate with email marketing team to execute email campaigns and other marketing initiatives. Ensure campaigns are aligned with best practices and compliance standards.

Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad-hoc imports, and data extensions.

Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.

Collaborate with the Data and Analytics team to enable the integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources. Manage data cleansing, segmentation, and personalization for targeted marketing campaigns.

Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.

Implement and maintain security best practices within Marketing Cloud. Ensure compliance with data protection regulations and company policies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudHTML/CSSB2C MarketingSpreadsheetsMarketing AutomationMarketing OperationsExcelMarketing Cloud Administrator CertificationProblem-SolvingCommunicationMarketing Cloud Email SpecialistMarketing Cloud Consultant