Collective Health · 2 days ago
Senior Product Marketing Lead
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Health CareHealth Insurance
Insider Connection @Collective Health
Responsibilities
Drive and execute GTM launch programs for new product and service updates, working closely with Product, Partnerships, and Marketing to develop product positioning and key external messaging to be used across Client Success, Client Marketing, and Sales
Drive and execute product demos and education for Collective Health internally to update our teams and externally to inform our clients, making it easy for external-facing teams to understand our product roadmap and offerings, key positioning, messaging, and product vision
Serve as an advocate for our Client Sales and Client Success teams, demonstrating broad understanding of and empathy for our client experience
Be the trusted partner to Client Marketing, making sure our Product Marketing output is in concert with the Client Marketing strategy and programming, and collaborating on larger initiatives, when necessary
Embed with specific teams to support the development of strategically meaningful projects that require an in-depth understanding of client, member, and industry requirements
Be a partner to the insights and data science teams to generate breakthrough quantitative, qualitative, and competitive insights
Stay up-to-date on the general industry and technology trends, and competitive landscape and in doing so ensure the team can communicate key differentiators of our products and identify opportunities for future growth
Qualification
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Required
5+ years of product marketing experience, specifically handling B2B products, BtoC a plus
2+ years of experience working with/for a health insurance broker or consultant, payer or provider
Experience working with product teams, sales, and client success teams, and influencing product strategy
Consistent track record working collaboratively and across multiple teams and projects to take new products and features to the market
Strong understanding of SaaS and mobile technologies; Health/Medical benefits, insurance, navigation of care a plus
Excellent written, verbal, and visual communication skills with a remarkable attention to detail, experience crafting sales collateral/presentations preferred
Strong technical literacy with ability to convey sophisticated technical concepts to a wide variety of audiences
Resourceful, accountable, and able to roll-up your sleeves while working in a highly ambiguous environment
Empathic communicator, able to see things from the other person's point of view
Thrives in a high-paced, intense but informal start-up environment
Benefits
Health insurance
401k
Paid time off
Company
Collective Health
Collective Health is a modern TPA integrating plan admin, navigation and advocacy to deliver a better health benefits experience for all.
H1B Sponsorship
Collective Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (6)
2022 (22)
2021 (22)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$719MKey Investors
Health Care Service CorporationSoftBank Vision FundNew Enterprise Associates
2021-05-04Series F· $280M
2019-06-17Series E· $210M
2018-02-28Series D· $110M
Recent News
The Capital Partnership
2024-01-15
Mobi Health News
2023-02-18
Company data provided by crunchbase