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Company

Original Job Post

Johnson & Johnson · 2 days ago

Group Product Director, Neuroscience Digital Marketing

Titusville, NJ

Full-time

Onsite

Director

$142K/yr - $245K/yr

8+ years exp

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Health CareMedical Device

H1B Sponsorship

Comp. & Benefits

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Responsibilities

Define and articulates Janssen Neuroscience’s Digital Strategic Framework, inclusive of all applicable digital vehicles (targeting patients, caregivers, and healthcare providers), content strategy, KPI dashboards and organizational capability needs

Partner closely with marketing teams, IT, Vendors, and forming strategic partnerships, build, pilot and scale digital initiatives and capabilities into our brands/disease areas

Lead and develop new HCP/Patient digital infrastructure, reflective of digital strategy framework

Develop, manage and optimize digital media and their respective content across all digital platforms in support of the Marketing and Commercial organizations’ strategic priorities

Drive the digital capability across Janssen Neuroscience, set baseline, measure progress, measure resultant business impact, adjust as needed and in partnership with Value Excellence team, champion increasing digital acumen across the NS organization

Modernize & transform our engagement by piloting a new non-personal promotion models reflective of the digital framework

Closely partner with brand, franchise and access/affordability to gain deep understanding of patient and reimbursement journey that can be supported through digital initiatives

Gain deep Neuroscience health care provider insights on beliefs, behaviors, and areas of information sourcing to demonstrate digital platforms in the non-personal outreach to health care providers

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketingHealthcare industryBusiness developmentMarketing automation platformsGoogle analyticsContent managementSocial mediaPaid mediaSEOProblem-solvingHard-workingAgile interpersonal skillsTransformative leaderPositive attitudeSolution-orientedEntrepreneurial mindsetTeam playerTravel ManagementLeadershipCommunication

Required

Bachelor’s degree in a related field, Master’s degree or MBA preferred

10 years of business experience, with at least 8+ years’ of demonstrated digital marketing experience

Healthcare industry experience preferred

Consistent track record of leading successful digital strategies and marketing campaigns

Agile individual, capable of learning quickly and broadly with ability to grow as a leader

Experience in building out new capabilities and businesses

Strong interpersonal skills, able to communicate at all levels, engaging and enrolling people

Transformative leader to imagine beyond the existing norms with strong communication and operational skills to bring vision to reality

Positive and solution oriented to charter new paths that have not yet been paved to enlist organization’s stakeholders on that journey

Strong analytical skills, detail-oriented and business savvy with strong appreciation for best practices and innovation and ensures digital initiatives generate material business and customer impact

Entrepreneurial mind-set and team player

Working experience with marketing automation platforms, , and Google Analytics

Proven content management, social media, paid media, and SEO track record

Preferred

Master’s degree or MBA

3+ years of people leadership experience preferred

This position is based in Titusville, NJ and may require up to 20-25% domestic travel

Benefits

Health insurance

Savings plan

Pension plan

Disability plan

Vacation pay

Sick time

Holiday pay

Work, personal and family time off

Company

Johnson & Johnson

Glassdoor

4.2

Johnson & Johnson develops medical devices, pharmaceuticals, and consumer packaged goods.

Founded in 1886

New Brunswick, New Jersey, USA

10,001+ employees

http://www.jnj.com

H1B Sponsorship

Johnson & Johnson has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (43)

2022 (55)

2021 (40)

2020 (30)