200+ applicants
Headspace · 2 days ago
Senior Director of Product, Consumer Growth
United States
Full-time
Remote
Director
$250K/yr - $310K/yr
10+ years exp
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Responsibilities
Guide product-led growth initiatives and be accountable for acquisition, onboarding, activation, and reengagement across the consumer channel.
Lead a team of Product Managers and be responsible for martech foundations, including web channel and customer engagement platform.
Collaborate with cross-functional teams to define, launch, and scale innovative mental health services.
Develop and execute go-to-market experiments and strategies.
Leverage product features and user experience to drive customer acquisition, retention, and expansion.
Build, mentor, and lead cross-functional teams.
Think strategically, make data-driven decisions, and identify market opportunities.
Use a data-driven approach for rapid prototyping, A/B testing, and experiment design.
Blend data across multiple insights streams to balance business and customer needs.
Manage web channels, drive web traffic growth, and optimize user experience.
Manage the customer lifecycle from acquisition to retention and expansion.
Anticipate and navigate industry changes and compliance requirements in the healthcare sector.
Qualification
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Required
Proven track record of successfully commercializing new services.
Experience taking products and services from concept through launch and into maturity and profitability
Ability to co-develop and execute go-to-market experiments and strategies
Demonstrated mastery of product-led growth strategies.
Experience leveraging product features and user experience to drive customer acquisition, retention, and expansion.
Ability to harness data and analytics to inform product development and growth strategies.
Proven leadership experience in product management. 10+ years of product management experience, with at least 5 years in a leadership role managing consumer growth and monetization
Strong ability to build, mentor, and lead cross-functional teams.
Excellent communication and stakeholder management skills.
Ability to think strategically and make data-driven decisions.
Experience in identifying market opportunities and developing strategies to capitalize on them.
Strong business acumen and understanding of financial metrics.
Deep experience with rapid prototyping, A/B testing, and experiment design. Ability to use a data-driven approach to test hypotheses and use the learnings to develop your roadmap.
Ability to blend and creatively respond to data across multiple insights streams - analytics, market trends, surveys, and customer interviews - to arrive at new hypotheses and solutions that successfully balance business and customer needs. Direct experience with human-centered design processes and approaches is a plus.
Preferred
Experience managing web channels and driving web traffic growth, through SEO and other organic strategies.
Proficiency in web analytics, A/B testing, and conversion rate optimization (CRO).
Ability to work with web development teams to optimize user experience and performance.
Knowledge of the evolving data privacy and data tracking landscape and proven ability to work with performance marketing and organic marketing teams to develop strategies in response
Experience in managing the customer lifecycle, from acquisition to retention and expansion across multiple channels - email, SMS, notifications, in-product
Ability to develop and implement lifecycle marketing strategies to enhance customer engagement and loyalty.
Proficiency with customer relationship management systems and lifecycle marketing tools
Depth in healthcare, understanding regulatory environments, and industry-specific challenges, especially around insurance integration, reimbursement and payments
Experience with healthcare products or services, particularly in consumer health or digital health
Knowledge of healthcare market trends and the ability to anticipate and respond to and navigate industry changes and compliance requirements
Benefits
Stock awards
Comprehensive healthcare coverage
Monthly wellness stipend
Retirement savings match
Lifetime Headspace membership
Unlimited free mental health coaching
Generous parental leave
Paid performance incentives
Company
Headspace
Headspace specializes in providing mental healthcare, including coaching therapy and psychiatry, as well as meditation mindfulness tools.
501-1,000 employees
H1B Sponsorship
Headspace has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (2)
2022 (8)
2021 (3)
2020 (6)
Funding
Current Stage
Growth StageTotal Funding
$320.85MKey Investors
Oxford Finance LLCBliscePacific Western Bank
2023-07-26Debt Financing· $105M
2022-02-14Series C· Undisclosed
2021-10-31Secondary Market· Undisclosed
Leadership Team
Andy Puddicombe
Co-Founder
Richard Pierson
Co-Founder
Recent News
2024-05-12
2024-04-23
2024-04-17
Company data provided by crunchbase
