165 applicants

Company

Original Job Post

Yahoo · 4 days ago

Director of Marketing

United States

Full-time

Hybrid

Director

$129K/yr - $281K/yr

12+ years exp

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Comp. & Benefits

Insider Connection @Yahoo

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Oversee brand positioning and unique insights for TechCrunch’s global brand to inspire distinct campaign work that grows traffic while building the brand for the long-term

Lead work to grow our TechCrunch audience

Collaborate closely with Customer Insights to develop research objectives, key learnings, and action plans

Mine for unique insights to strengthen work and drive innovation

Mentor and develop team members to drive individual and collective growth

Lead consumer driven marketing calendar and partner with key cross-functional partners to execute the plan

Partner with the TechCrunch product and sales teams to understand upcoming launches

Create 360 campaigns to position each vertical for growth

Lead team to launch creative partnerships and action plans that can grow subscriptions across TechCrunch

Regularly report on marketing performance to GM and others of the TechCrunch executive team, providing actionable insights and recommendations for improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand MarketingProduct MarketingMarketing StrategyData-Driven Decision MakingCRMMedia MarketingMarket Trends AnalysisUser GrowthData Insights UtilizationProblem-SolvingStrategic ThinkingLeadershipInnovationCollaborationContinuous ImprovementCustomer-Centric ApproachCommunication

Required

Must be located in the San Francisco/Bay Area. Hybrid work environment

12+ years experience with demonstrated success in brand, growth and product marketing with proven experience in developing and executing successful marketing strategies that have driven brand growth and product adoption

7+ years experience in leadership; successful candidates should have a track record of building and leading high-performing marketing teams, fostering a culture of innovation, collaboration and continuous improvement

Must have a proven track record of successful marketing in the media and/or tech industry

Marketer who is fluent in brand and digital

Experience driving growth for brands across CRM and media Experience in product marketing with a focus on user growth Demonstrated ability to make data-driven decisions; with the ability to also leverage data insights to inform marketing strategies, measure campaign effectiveness, and optimize marketing spend

A strong commitment to a customer-centric approach, with the ability to put the customer at the center of marketing strategies

Exceptional strategic thinking and problem-solving abilities, with a knack for identifying market trends and opportunities

Ability to articulate complex marketing strategies and concepts clearly and persuasively to both internal and external audiences

Benefits

Healthcare

401K savings plan

Company holidays

Vacation

Sick time

Parental leave

Employee assistance program

Company

Yahoo

Glassdoor

4.0

Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.

Founded in 1994

Sunnyvale, California, USA

10,001+ employees