159 applicants

Company

Original Job Post

TCI Transportation · 4 days ago

Marketing Specialist

Los Angeles, CA

Full-time

Onsite

Mid Level

$65K/yr - $70K/yr

2+ years exp

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Responsibilities

Collaborate with the management team on special projects to enhance TCI’s visibility and reputation.

Collaborate with the team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments.

Collaborate with content creators to develop video content, blogs, social media campaigns, and maintain our social media and email campaigns.

Manage marketing campaigns, including social media, email marketing, and online advertising.

Oversee the creation and execution of advertising campaigns.

Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers.

Excellent social media and writing skills to create effective content that accurately communicates information about products, services and promotes TCI’s brand online.

Oversee the development and maintenance of the TCI website to ensure it is informative, user-friendly, and optimized for search engines.

Monitor social media channels for industry trends and competitor activity.

Create and update marketing materials such as brochures, flyers, and newsletters.

Collaborate with the Sales Admin team to develop marketing materials for the sales department.

Present design ideas and recommendations to marketing team for approval.

Ensure that all marketing materials are consistent with TCI's brand and messaging.

Attend trade shows and events.

Purchase branded items needed for trade shows and events

Travel to TCI locations to gather content for marketing materials including photographs, videos etc.

Provide weekly and monthly reports that indicate marketing productivity and growth.

Analyze marketing data to track the effectiveness of campaigns and adjust strategies accordingly.

Optimize campaigns based on performance data to improve conversions and other key performance indicators (KPIs)

Monitor spending and adjust paid advertising platforms to manage costs while achieving marketing goals.

Monitor lead quality and collaborate with the sales team to optimize the conversion process through the CRM software, Salesforce.

Regular worksite attendance is an essential function of the job and is necessary for a variety of reasons including but not limited to teamwork, face-to-face interaction with clients, and working with items or equipment that are at the place of business.

Other duties as assigned.

Qualification

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Digital literacyMicrosoftProject managementGrammarBusiness softwareProblem-solvingHard-workingOrganizationCommunicationCollaborationInnovationCreativityFlexibilityIndependenceEthicsConfidentialityInterpersonalCustomer-facingAccountabilityMarketingSalesforce CRMDigital MarketingCampaign Building