Zip · 2 days ago
Web Engineer
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ComplianceEnterprise Resource Planning (ERP)
Insider Connection @Zip
Responsibilities
Build the strategic vision and direction for the Ziphq.com web experience (UI/UX), including product landing pages, blogs, microsites, forms, and more
Own the end-to-end development and implementation roadmap for the website, focusing on developing it as a key acquisition channel through adherence to SEO best practices
Conduct regular audits of the website to identify areas for optimization and improvement while partnering with the Ops and Analytics team to build dashboards, A/B testing plans (rapid conversion rate optimization), report on success, and identify areas of opportunity
Partner closely with content marketing and SEO experts (optimizing for Google Web Vitals) to improve organic traffic and rankings for business content
Audit and maintain site pixels (GTM and others) and tagging/tracking infrastructure (Segment.io, etc.) to ensure the site performs at an efficient speed and to ensure our analytics and business intelligence teams can monitor performance
Act as the liaison for Corporate and Product Marketing teams to ensure the website is solving for both business prospects and existing clients/partners and reflecting the latest features on our platform
Strategize and develop custom landing pages for paid marketing campaigns, ensuring alignment with channel-specific strategies to optimize conversion rates and enhance campaign effectiveness
Design and build scalable frontend applications and components
Project manage across cross-functional internal and external teams to ensure seamless operation and continual enhancement of the website including design, creative ops, engineering, martech and analytics teams as well as managing timelines, deliverables and communications to meet the project goals and deadlines
Monitor performance and build regular performance reporting updates with actionable insights
Ensure website quality and efficiency by conducting regular test plans
Qualification
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Required
5+ years of experience in modern web app development and/or UI/UX development
Proficiency in Webflow, React, TypeScript, HTML, CSS, and JavaScript
Experience with optimizing for mobile, adaptable design, and Google Web Vitals.
Experience with A/B testing and executing CRO strategies via A/B testing and tools such as Optimizely, Google Optimize, VWO, etc.
In-depth knowledge of search engine algorithms, ranking factors, and tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs and Hotjar.
Analytics skills with experience setting up full-funnel conversion events tracking and dashboards (e.g., Google Analytics, Amplitude, Segment.io, Tableau. Bonus points for R and SQL skills).
Knowledge and understanding of web standard methodologies, SEO, accessibility (ARIA, WCAG), and ADA requirements.
Internationalization (i18n) and localization (l10n) experience
Ability to troubleshoot website issues in a fast-paced environment.
Experience articulating vision and roadmap and facilitating concept and ideation with technical and non-technical stakeholders.
Strong attention to detail with an analytical mind and outstanding problem-solving skills.
Proven project management, communication and collaboration skills, with the ability to effectively influence and align stakeholders across departments.
Preferred
Experience with Segment is a plus.
Benefits
Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
Company
Zip
Zip is an Intake-to-Pay platform for any employee to initiate a purchase or vendor request.
H1B Sponsorship
Zip has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (14)
Funding
Current Stage
Growth StageTotal Funding
$181.32MKey Investors
Y CombinatorY Combinator Continuity FundTiger Global Management
2023-05-15Series C· $100M
2022-05-25Series B· $43.3M
2021-08-01Series A· $26.8M
Recent News
twentytwo.vc.com
2023-10-13
2023-10-13
Company data provided by crunchbase