Strategic Education, Inc · 2 days ago

B2C Brand Manager

United States

Full-time

Remote

Mid, Senior Level

$74K/yr - $111K/yr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Education

Actively Hiring

Insider Connection @Strategic Education, Inc

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Manage creative from brief to concept to production to in-market. Translate brand elements into plans and go-to-market strategies that hit growth goals.

Develop and own ongoing marketing calendar for customer segments to drive subscriber growth and customer engagement.

Work with internal and external SMEs/agencies to execute and optimize marketing campaigns.

Ensure brand consistency across all customer-facing campaigns, assets, and experiences.

Act as marketing lead for assigned course and product launches; develop and execute strategies in alignment with business goals.

Lead creative development to motivate the target audience to 'take action,' including managing conversion rate optimization across channels.

Analyze campaign KPIs, track results, gauge success, and report findings for internal and external stakeholders.

Develop testing roadmap and continually improve B2C marketing initiatives.

Personalize communications with customers based on known needs and pain points using customer segmentation and key data insights.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand Marketing ManagementMass Campaign DevelopmentChannel ManagementAgency PartnershipCollaborationInfluenceEducation industry experienceMarket research analysisOnsite work flexibilityData-driven thinkingProblem-solvingInterpersonal skills