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Randstad USA · 4 days ago
Marketing Specialist
Atlanta, GA
Contract
Onsite
Mid Level
3+ years exp
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Hiring Manager
Kristen Katchur
Insider Connection @Randstad USA
Responsibilities
Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions. Recommending then implementing approved strategy to achieve this goal.
Lead program sales/support efforts. Initiate and conduct face-to-face presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings and other opportunities. Lead and manage monthly call campaign efforts.
Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries and awarding participants. Recommend and coordinate improvements for program related referred customer-facing landing pages and experience, including ease of enrollment, and effectively capturing referral data.
Responsible for the day-to-day implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals. Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.
Knowledge of the overall business and ability to think ahead of obstacles and challenges while recommending acquisition strategy.
Ability to analyze and evaluate data to identify opportunities, recommend solutions or problem solve.
Able to document processes and outline program guidelines to align with business rules.
Required to initiate and engage in face-to-face sales activities.
Ability to communicate clearly, effectively and professionally with internal management, across departments, influencers, customers, agencies, and vendors.
Provide reporting for program performance, campaign effectiveness, profitability, CPA and other data as needed, which may include obtaining cost estimates, running sales projections and estimating revenue.
Able to clearly understand operations processes, call center support, billing, and reporting systems for programs and promotions to be communicated and run smoothly.
Coordinate development, fulfillment, and distribution of sales collateral, newsletters, promotional items, and training materials for agencies, operations, call centers and other direct sales support. Provides support for direct sales effort and on-site customer training.
Qualification
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Required
Bachelor’s Degree or experience in program management
Experience in program management or account management. Utility and/or Real Estate a plus
Exceptional written and oral communication skills with the ability to influence action
Strong analytical skills and attention to detail
Work well under pressure and effectively manage multiple projects in a timely and well-organized fashion
Problem solving skills: ability to listen, identify the root cause, offer appropriate recommendations, and determine the best resolution
Experienced with marketing budgets and forecasts
Preferred
Experience in a channel or program development for retail or deregulated company
Experience managing referral, affinity programs and/or loyalty programs
Experience developing affiliate marketing programs or digital/mobile marketing
Experience with social media or creating online communities
Proficient with MS-Excel, Word, Excel and PowerPoint and social media platforms
Some experience with CRMs, email marketing platforms
Company
Randstad USA
Randstad US is a wholly owned subsidiary of Randstad Holding nv, a global provider of human resources solutions.
1,001-5,000 employees
H1B Sponsorship
Randstad USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (602)
2022 (710)
2021 (1057)
2020 (1561)
Funding
Current Stage
Late StageLeadership Team
Karen Fichuk
CEO
Bob Lopes
Chief Human Resources Officer
Recent News
2024-02-09
2023-12-22
Company data provided by crunchbase
