39 applicants

Company

Original Job Post

Legato Security · 3 days ago

Field and Channel Marketing Manager

Salt Lake City, UT

Full-time

Onsite

Mid Level

3+ years exp

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Responsibilities

Plan, coordinate, and execute field marketing events like tradeshows and workshops.

Collaborate with channel partners for joint marketing events and partner summits.

Develop go-to-market strategies with partners for joint marketing and sales efforts.

Implement lead generation programs for direct and channel sales channels.

Manage tradeshows logistics, booth design, and post-event follow-up.

Create and maintain channel marketing collateral like sales enablement tools.

Assist in identifying, recruiting, and onboarding new channel partners.

Track, analyze, and report on the performance of field and channel marketing initiatives.

Manage the field and channel marketing budget effectively.

Collaborate with marketing, sales, product, and partner teams for alignment.

Develop marketing strategies promoting cybersecurity features within products/services.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field MarketingChannel MarketingPartner MarketingCybersecurity IndustryB2B Technology SectorData InterpretationData-Driven Decision MakingChannel Partner DynamicsDigital MarketingSEOPPCSocial Media AdvertisingEmail MarketingProblem-SolvingAnalyticalProject ManagementCommunicationRelationship-BuildingMarketing AutomationHubSpotMarketoCRM SystemsSalesforce

Required

Bachelor's degree in marketing, business, or a related field, or equivalent professional experience; MBA preferred

3+ years of experience in field marketing, channel marketing, or partner marketing, preferably in the cybersecurity industry or B2B technology sector

Proven track record of planning and executing successful field marketing events, channel initiatives, and partner go-to-market programs that drive demand generation and revenue growth

Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions

Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Strong understanding of channel partner dynamics and experience working with channel partners to drive joint marketing and sales efforts

Exceptional communication and relationship-building skills, with the ability to effectively engage and influence internal and external stakeholders at all levels

Proficiency in digital marketing channels, including SEO, PPC, social media advertising, and email marketing

Preferred

Experience working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is desirable

Benefits

Competitive medical and dental benefits for employee and family members

Other company-provided benefits such as short-term disability, basic life insurance, children’s orthodontia, with additional voluntary benefits available, and 401K match

Flexible Paid Time Off policy

Professional Development opportunities specific to role