Citizens · 3 days ago
Sr Data Scientist- Marketing Analytics
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Responsibilities
Partner with marketing stakeholders to understand key objectives and business requirements.
Assess and compile available data for analysis, extracting relevant insights and implementable solutions for our marketing partners.
Leverage customer and prospect data sets to determine experimental test design and facilitate sizing, measurement, analysis, and reporting.
Proactively identify opportunities to improve marketing’s efficiency and provide actionable insights and recommendations.
Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities.
Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences.
Collaborate with data scientists and analysts on our team to brainstorm solutions, understand data availability and tools, provide project updates, and share ideas.
Qualification
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Required
5+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.
5+ years of experience in Python, R and/or related programming languages.
3+ years of SQL experience.
Experience or exposure to data and analytics in Banking and/or Financial Services industry.
Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners.
Strong sense of ownership, relentless curiosity and self-driven approach to problem solving.
Demonstrated ability to play a leadership role in complex analytical projects.
Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and technology.
Bachelor’s Degree in Statistics, economics, computer science, engineering or similar quantitative field required; Master’s Degree preferred.
Preferred
Experience in complex experimental designs, marketing mix models and attribution models preferred.
Experience working on Agile teams preferred.
Benefits
Training and Development Programs
Supportive Work Environment
Company
Citizens
At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do.
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-09-23IPO· nyse:CFG
Leadership Team
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