200+ applicants

Company

Original Job Post

DeVoe & Company · 3 days ago

Marketing Manager / Senior Marketing Manager

United States

Full-time

Remote

Senior Level

$110K/yr - $140K/yr

4+ years exp

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Business DevelopmentConsulting

Insider Connection @DeVoe & Company

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Outbound Digital Promotional: Build marketing emails and drip campaigns, including testing, QA, and criteria validation. Develop trigger-based emails to support lifecycle communications for prospects and clients. Maintain analytics and key metrics

Graphic Design: Graphic design production for email communications, event promotion, social media, promotional materials

Event & Conference Production: Manage multiple project streams within events, including venue sourcing, fulfillment of sponsorship benefits, and involvement in overall project management. Experience managing F&B, hotel contracts, networking events and budgeting/expense management

Social Media: Lead social media marketing, including the copywriting and design for social media posts; Manage comments and tags

Webinar Production: Develop comprehensive webinar calendar, including setting the strategy, determining content and topics, developing visual aids/charts, scheduling guests, creating the promotional campaigns, executing the webinar via hosting software, tracking leads, etc.

Website: Update the company’s website based on the editorial calendar, current promotional events, and other opportunistic improvements. Manage the gated content and connected forms with Salesforce.com. Support the company’s SEO and PPC efforts

Brand Management and Presentation Development: Develop and update marketing presentations and collateral to support ongoing freshness of materials and message

New Business Development: Develop campaign lists and marketing list optimization. Develop marketing dashboards to assimilate key performance indicators and identify ongoing areas of opportunity

Pardot Marketing Tool Management - Segmentation list management, troubleshooting, lead score, drip campaign(s) buildout

Vendor Management – Marketing Technology, Event and Design Partner Liaison

Thought Leadership, Reports & Survey Development Support

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experiencePardot/SFDCSalesforceWebsite CMSEvent managementData analysisB2B marketingGoogle SuiteMicrosoft OfficePowerPointZoomDropboxProfessional workspaceWealth managementFinancial servicesCanvaAdobe IllustratorWebinar managementProblem-solvingHard-working communicationAttention to detailHighly organized project managementSelf-starter prioritizeProactiveWillingness to learnAsanaProject Management Tools

Required

Bachelor’s degree in marketing or communications, or equivalent experience

4-10 years of marketing experience; passionate about continuous learning in marketing

Experience in Pardot/SFDC Marketing Automation Tool or equivalent email marketing system, Salesforce, and website CMS

Track record of leading or supporting successful in-person and virtual events

Excellent written and oral communication skills

Adept at data analysis and reporting

Extremely strong attention to details

Highly organized and strong project management

Self-starter with ability to prioritize

B2B marketing experience within financial services

Strong knowledge of Google Suite, Microsoft Office (including PPT), and Zoom; Knowledge of Dropbox a plus.

Ability to work independently and proactivity in a fast-paced, dynamic, and remote work environment; Must have a designated professional workspace

Willingness to work outside regular business hours as needed

Travel is required to bi-annual company conferences and annual team offsite meeting

Knowledge of wealth management industry / financial services space

Canva or Adobe Illustrator Design acumen

Webinar management tools (Zoom webinar)

Preferred

Asana/ Project Management Tools

Benefits

Medical insurance reimbursement for employee and eligible dependents

Paid Time Off

Nine (9) observed holidays

401(k) Profit Sharing Plan

100% remote work environment. Equipment is provided and a dedicated workspace is required. A San Francisco Bay Area or West Coast location is somewhat preferred; the right candidate can be located anywhere in the U.S.