185 applicants

Company

Original Job Post

Constellation Brands · 3 days ago

Senior Analyst, Digital Insights & Analytics

United States

Full-time

Remote

Senior Level

$80K/yr - $168K/yr

5+ years exp

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Food and BeverageFood Processing

H1B Sponsorship

Comp. & Benefits

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Responsibilities

Support the Media Learning Agenda initiative by developing and implementing cohesive media test & learn strategies, plans, and measurement frameworks.

Support the evolution of the Operational Analytics workstream, which leads media insights and streamlines process to optimize media performance with detailed precision.

Ensure alignment of data inputs, analytical approaches, and results to business needs, providing actionable insights for cross-functional stakeholders.

Develop, in partnership with cross-functional teammates, a Media Learning Agenda, which defines key business questions and associated test ideas for the year.

Define and own the measurement planning process of media testing (define KPIs, consult test structure, provide sample size, forecast impact) as well as the tracking, reporting, and storytelling that tie back to and address key business questions

Manage testing calendar in partnership with media agency and cross functional partners to avoid pilot collisions and support the development of agile marketing tests.

Serve as the internal subject matter expert when it comes to media testing and measurement

Advocate for and implement multitouch attribution models to optimize strategies, maximize reach, and maintain optimal frequency, while incorporating fast metrics into operational analytical models for expedited data-driven decision-making.

Conduct detailed segment analysis to enable more targeted optimizations and prove out proxy metrics.

Regularly review and update analytical tools and processes, including the integration of new data sources and adoption of new techniques, to ensure maximum effectiveness and efficiency.

Transform data into a narrative, creating a compelling story that will lead to optimization and improvement in media performance.

Connects the learnings across measurements and brands to identify portfolio opportunities and challenges facing the marketing investment.

Build and manage partnerships effectively to foster support for our processes and frameworks to drive fact-based decision-making.

Qualification

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Data AnalyticsMarketing AnalyticsDigital MarketingTest & LearnCPG/AlcBev IndustryMedia Platforms/B TestingAgile Team StructureProgramming PythonProgramming RProgramming SQLBig Data Platforms HadoopBig Data Platforms SparkBig Data Platforms SnowflakeBig Data Platforms Google BigQueryCloud Platforms AWSCloud Platforms Google CloudCloud Platforms AzureData Visualizations TableauData Visualizations Power BIData Visualizations Google Data StudioETL ProcessesData StandardizationData CleaningData AutomationQADigital Media/Ad Tech LandscapeProgrammaticSocial MediaProblem-Solving

Required

Bachelor’s Degree required, preferably with statistical and/or media background

5+ years’ experience in data analytics, ideally within the digital marketing space, solving complex marketing and media-related challenges through test and learn

Fluency in marketing analytics metrics and end-to-end practices for digital marketing measurement and digital intelligence; CPG/AlcBev industry experience a plus

Must have 1-2 years of test & learn experience within Media platforms (e.g., Meta, Snapchat, The Trade Desk, etc.)

Knowledge of digital marketing testing principles such as A/B Testing, Control/Exposed, Incrementality, Geo-Lift, etc.

Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders

Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight

Experience working in agile team structure, with test-and-learn mindset, strong critical thinking, and desire to build innovative, creative solutions

Proficiency in programming languages such as Python, R, and SQL

Experience with big data platforms and tools like Hadoop, Spark, Snowflake, or Google BigQuery

Knowledge of cloud platforms like AWS, Google Cloud, or Azure

Experience working in and developing data visualizations. Platforms include Tableau, Power BI, Google Data Studio, etc.

Experience working in and developing ETL processes. Understanding data standardization, cleaning, automation, and QA is a must

Fluency and understanding of the digital media/ad tech landscape (i.e., experience with and knowledge of the Programmatic and Social landscape)

Benefits

Paid time off

Medical/dental/vision insurance

401(k)

Company

Constellation Brands

Glassdoor

4.3

Constellation Brands is a producer and marketer of beer, premium wine, and spirits brands.

Founded in 1945

Victor, New York, USA

5,001-10,000 employees

http://cbrands.com

H1B Sponsorship

Constellation Brands has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2022 (7)

2021 (8)

2020 (14)