Publicis Media ยท 4 days ago
Product Marketing Manager
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Advertising Services
Insider Connection @Publicis Media
Responsibilities
Develop deep expertise in set of products to articulate core value propositions, functionality, and benefits to audiences of varied levels
Lead training and enablement activities to onboard new users, explain nuanced functionality and drive continued adoption
Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media
Develop robust suite of product content including presentations, user guides, videos, FAQs, and related collateral
Collaborate with cross-functional teams (product development, support, program management) to make strategic recommendations on marketing-related activities
Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning
Research industry and competitive landscape synthesizing insights to inform product positioning and wider organization
Qualification
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Required
Bachelor's degree or equivalent
3+ years of experience in product marketing or similar role
Demonstrated track record of success working with highly technical or complex products as a trusted partner to product teams
Experience developing packaging and positioning for data and reporting products, including dashboards and/or data science applications
Strong understanding of analytics and data storytelling to bring concepts to life
Preferred
Background in data, reporting, analytics, or statistics
Enterprise technology or SaaS product marketing experience
Advertising or media industry experience
Knowledge of Tableau, SQL, and data visualization tools
Institute or Product Marketing Alliance certification
Passionate about emerging technologies that are shaping the product marketing landscape
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero.