42 applicants
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Swooped ยท 3 days ago
Senior Manager of Marketing and Fan Engagement
United States
Full-time
Remote
Senior Level
$110K/yr - $140K/yr
5+ years exp
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Responsibilities
Develop and execute strategic marketing plans to drive targeted fan actions.
Utilize platforms like the DRL SIM, social media, and the DRL app to boost fan engagement.
Enhance DRL's brand guidelines and maintain consistency across all channels.
Manage DRL's digital and social channels, including website and email marketing.
Manage partnerships with media outlets for race broadcasts.
Coordinate race streaming on social channels and cultivate relationships with broadcast teams.
Increase engagement on gaming platforms like the DRL SIM.
Oversee online merchandise sales and VIP merchandise design.
Develop branding assets for DRL events and strategize promotions.
Execute initiatives to meet live event attendance targets.
Manage live streaming and post-event coverage on social media.
Lead media relations, influencer partnerships, and press activities.
Support partnership sales with creative ideas and asset development.
Create sales materials and media plans for partnerships and manage paid campaigns.
Conduct continuous fan research and analyze audience demographics.
Track key marketing KPIs and partnership valuations.
Qualification
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Required
Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
5+ years of marketing experience, ideally in sports or entertainment
Strong grasp of digital marketing and social media strategies
Exceptional communication and leadership abilities
Demonstrated success in driving fan engagement and managing partnerships
Benefits
Paid Time-Off and 10 company holidays plus year-end shutdown
Comprehensive health plans and additional benefits like disability insurance and FSA
Access to Teladoc and an EAP for wellness support
Paid parental leave and retirement savings options through a 401(k)
Company
Swooped
Top remote jobs at today's hottest companies with resume and cover letter optimization to help you land your dream job five times faster.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
