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Company

Original Job Post

Zenith · 3 days ago

Associate Director, Analytics

New York, NY

Full-time

Hybrid

Director

$130K/yr - $135K/yr

4+ years exp

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Responsibilities

Contribute to the design of the data strategy to align clients' marketing with business goals.

Work closely with analysts to ensure timely client deliverables.

Design measurement plans based on client needs and use data to create compelling stories.

Collaborate with the VP to build and execute an Analytics strategy.

Represent the team to external clients as the face of the brand.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing/Advertising KnowledgeManagerial ExperienceClient ServicingProject ManagementOnline Advertising ChannelsOffline Media ExperienceAnalytics FrameworksCampaign ReportingGoogle AnalyticsAdobe AnalyticsData AnalysisExcel SkillsStatistical ModelingData MiningConsultingMedia AnalysisConsumer Behavior KnowledgeProblem-SolvingCommunicationCollaborationPresentationConsultative ApproachRetail experience

Required

B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field

4+ years of experience working in an Analytics capacity

Agency experience is a must, as is knowledge of Marketing/Advertising industries

3+ years in a managerial or supervisory role

Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency

Must be able to effectively work collaboratively with a team as well as independently

Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients

Responsive to ad-hoc requests, using all available resources to provide clear and meaningful insights and recommendations

Understanding of a broad range of online advertising media channels (OLV, CTV, Display, Search, Social, Programmatic) is a must, and experience in offline media (TV, Out-of-home, Print) is highly preferred

Ability to develop and execute on Analytics frameworks such as learning agendas, measurement plans, test & learn roadmaps, and ability to steer complex analytics projects

Extensive experience in pulling and aggregating campaign reporting data, including: Google Analytics/Adobe Analytics, CM360, DV360, GA4, Social (in-platform for partners like Facebook, Pinterest, Twitter, etc), Search Ads, Google Ads, site-served data

Experience with ad verification tools such as IAS & Moat

Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets

Understanding of advanced models such as linear regressions, multi-touch attribution modeling, MMM, and cross-device measurement (including their strengths, limitations, and how to read/action on their outputs)

Ability to mine data, extract key learnings, collaborate with Investment and Strategy on key insights, and clearly present recommended actions and implications

Ability to act in a consultative role, evaluating and providing an informed point-of-view on new KPIs, data sets, and measurement partners

Partner with activation teams to provide comprehensive analyses that will inform future media decisions on budgets, partners, strategies, and vendors

Knowledgeable and passionate about consumer behavior, media and technology trends, and the future of media, plus experience and interest in relevant client categories

Preferred

Prior experience working on Retail clients is a nice-to-have, but not required

Benefits

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Company

Zenith

Glassdoor

3.7

Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.

Founded in 1988

London, England, GBR

5,001-10,000 employees

https://www.zenithmedia.com

H1B Sponsorship

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2020 (49)