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Company

Original Job Post

Comcast · 3 days ago

Sr. Analyst, Marketing Ops

Philadelphia, PA

Full-time

Hybrid

Senior Level

4+ years exp

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Responsibilities

Implement best practices and guidelines to optimize campaign execution in Adobe Campaign V8

Provide martech support to divisional users and HQ campaign operations users

Support the campaign operations teams by developing and maintaining standardized processes for initiating, planning, executing, and analyzing marketing campaigns

Work closely with Division partners to understand pain points and collaborate with technology partners and HQ teams to resolve

Develop and provide training support for all teams using marketing technology platforms (E.g., Audience management, Campaign management, and email platforms)

Collaborate with cross-functional teams (E.g., Technology, Data, & Martech Product teams) to develop and document new capabilities

Keep up-to-date documentation on processes and best practices for creating best-in-class marketing and transactional communication campaigns

Full ownership and accountability for all issues relating to end-user support (HQ & Division users)

Be proactive in anticipating users’ challenges and responsive in addressing them

Actively engage with Division and HQ users to resolve operational issues quickly

Conduct training sessions to empower all marketing operations (HQ & Divisions) users to proficiently execute campaigns on our platform

Deliver end-user support for marketing technology platforms to users across the organization through the use of office hours, team forums, and intakes

Leverage Adobe Workfront to optimize intake process from users needing support

Other duties and responsibilities as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing automationEmail marketingBest practices developmentTeam managementMarketing technologyEnd-user supportHTMLCSSDynamic contentRelational databasesSQLComplex systems understandingCampaign optimizationProblem solvingPerceveranceApproachableTeam playerSelf-starterAttention to detail communication skillsProject managementAdobe WorkfrontFortune 50 company experienceTechnology industry experienceAdobe Campaign V8Martech support experienceAudience managementCampaign managementEmail platforms experienceExtensive professional experience

Required

Bachelor's Degree or equivalent is ideal

4+ years hands-on experience with building multi-channel marketing and transactional campaigns including QA and leveraging marketing automation solutions and tools

Proficiency in email marketing platforms and tools is crucial (e.g., Adobe Campaign V8 or comparable email marketing tools)

Experience in developing and implementing standardized best practices

Experience with managing and leading a team

Familiarity with marketing technology solutions and tools

Ability to learn new Marketing technology tools quickly and become an expert level user to provide end-user support

Experience in training users on marketing technology solutions

Experience providing technical end-user support

Working knowledge of HTML and CSS for template customization

Working knowledge of tools and scripting languages for incorporating dynamic content into emails

General understanding of relational databases and SQL

Quickly understands complex systems and processes

Attention to detail with strong project management skills

Understanding of campaign performance drivers and experience optimizing

Creative problem solver, shows perseverance when presented with barriers

Must be approachable and a strong team player

Self-starter, works well under pressure and tight deadlines

Strong technical, written and communication skills are a must

Proven ability to communicate and build cross functional relationships

Preferred

Bachelor's Degree

Experience with Adobe Workfront

Experience in a Fortune 50 company

Experience in media and technology industry

Experience with Adobe Campaign V8

Experience with martech support

Experience with Audience management, Campaign management, and email platforms

Experience collaborating with cross-functional teams (E.g., Technology, Data, & Martech Product teams)

Extensive related professional experience

Combination of coursework and experience

Benefits

Health Insurance

Company

Comcast

Glassdoor

3.8

Comcast is a media and technology company that connects millions of people to the moments and experiences that matter most. It is a sub-organization of SkyShowtime.

Founded in 1963

Philadelphia, Pennsylvania, USA

10,001+ employees