BakerHostetler · 5 days ago
Marketing Manager
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Law Practice
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Responsibilities
Support the relevant practice teams’ marketing efforts as outlined, including participating in relevant monthly team meetings and working with Team Leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
Maintain a strong knowledge of the legal market and the capabilities of the Firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
Stay abreast of relevant client news and business/industry trends to suggest opportunities and approaches for client expansion or brand building, including newsletters, various events and other engagements.
Manage relevant RFP/proposal responses and pitch meeting preparations including the creation of customized materials and sharing of best practices in the BD & Marketing department’s knowledgebase.
Plan and execute group client events from start to follow up such as webinars, conferences, speaking engagements, sponsorships and other events.
Work closely with the Public Relations team to identify and leverage media opportunities, maintain accurate and effective web content, publish effective and timely client alerts and support Firm blogs.
Prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established goals and objectives.
Manage the production of marketing collateral, brochures, practice profiles, meeting placemats, announcements, invitations, etc.
Maintain the Experience Database for significant matters.
Support the integration of lateral attorneys.
Assist Team Leaders and Senior Business Development & Marketing Manager where needed with group-wide practice development projects and initiatives.
Liaise regularly with the Business Development & Marketing department as a whole, attorneys and team leaders of assigned practice teams.
Be able to build consensus and cohesion among attorneys with varied backgrounds and subject matter expertise.
Other duties as requested and assigned.
Qualification
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Required
Bachelor's degree in Marketing, Business, or related field with a minimum of five (5) years of experience in professional services marketing
Strong analytical and communication skills both oral and written
Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff
Demonstrated success strengthening corporate reputations and client relationships
Proven ability to manage major projects, coordinating the use of department resources and involving senior management
Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint
Proven aptitude to learn new software applications
Preferred
Law firm experience highly desirable
Account management experience a plus
Company
BakerHostetler
Recognized as one of the top firms for client service and quality of legal services, BakerHostetler is a leading law firm that helps clients around the world address their most complex and critical business and regulatory issues.
Funding
Current Stage
Late StageRecent News
2024-05-04
Global Legal Chronicle
2024-03-13
2024-03-11
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