Global Overview · 3 days ago

Director, Customer Marketing

United States

Full-time

Remote

Director

$175K/yr - $225K/yr

15+ years exp

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Responsibilities

Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts

Develop and maintain strong relationships with key clients

Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data

Developing data-driven recommendations using relevant sales, market and consumer data to achieve client’s strategic objectives and identifying areas for improvement and optimization with a focus on ROI

Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy

Manage brand budgets and profitability

Work with the GO Ads Operation team to stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients

Oversee storytelling and communication of the client’s overall marketing strategy for internal and external stakeholders.

Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results.

Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported.

Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans across the funnel.

Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations

Ensures the team is constantly evolving to meet business needs and business opportunities. Provide clear direction to ensure that smart risks are being taken and that financial targets are met

Develop a compelling, unified, end-to-end consumer experience which enhances the brand and increases awareness and engages new and existing consumers.

Ensure flawless technical execution of all channels, while synchronizing efforts across content, creative, growth marketing, and other cross-functional teams.

Work with Amazon Ads team to receive core data from Amazon to inform better advertising delivery for clients within budget, utilize existing 3rd party information and reporting to provide updates to the brand teams on progress to goals (share, profit, household penetration, etc)

Qualification

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Brand ManagementE-CommerceDigital AdvertisingMedia StrategyData CommunicationAmazon ExperienceProblem-SolvingCommunicationRelationship Building