200+ applicants
McGraw Hill · 3 days ago
Marketing Manager
United States
Full-time
Hybrid
Senior Level
$80K/yr - $100K/yr
5+ years exp
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Responsibilities
Work and thrive within an integrated cross-functional team currently focused on ALEKS Math.
Develop and execute a comprehensive, strategic go-to-market and go-to-sales product launch plan.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Partner with Market Development and Sales colleagues to amplify awareness and build pipeline.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
Collaborate with stakeholders to write and develop portfolio positioning and messaging to ensure these are effectively communicated to target audiences.
Lead a customer acquisition process and customer delight plan across your course area.
Provide sales support to internal and external customers.
Seek out and run point on event opportunities such as conferences to showcase the product to relevant audiences.
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Use data to drive decision making across the Math portfolio and share best practices within the team.
Qualification
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Required
Minimum 5-7 years of client-facing Sales and/or Marketing experience.
Experience launching a new product in the market.
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Success in managing and delivering virtual and/or live events and conducting compelling presentations - both internally and externally.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Ability to travel approximately 35%.
Benefits
Full range of medical and/or other benefits
Company
McGraw Hill
We are a leading global education company that partners with millions of educators, learners and professionals around the world.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-09-30Private Equity· Undisclosed
2021-06-15Acquired· by Platinum Equity ($4.5B)
2012-03-13Private Equity· Undisclosed
Leadership Team
Lloyd G. Waterhouse
CEO & President
Simon Allen
CEO
Recent News
2024-04-25
Company data provided by crunchbase
