myGwork - LGBTQ+ Business Community · 2 days ago

Resy Social Media Specialist

New York, United States

Full-time

Hybrid

Mid Level

$55K/yr - $105K/yr

3+ years exp

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Responsibilities

Support the planning and development of Resy’s social and influencer strategies, including always-on and brand campaigns to drive guest engagement and restaurant demand.

Partner with agency to refine proactive and reactive community management programs.

Monitor all social media channels for comments, DMs, tagged posts, and mentions of the Resy brand and respond and engage with the community when appropriate; liaise with the Resy support team to manage customer feedback.

Support in the development of social media content — with agency partners, content creators, and independently — including capturing content, providing live social coverage at events, and crafting compelling copy.

Facilitate content calendar and influencer vetting reviews with internal, legal, and compliance partners.

Schedule and post approved content across all social channels.

Monitor and report regularly on product feedback, brand sentiment, competitor activity, and social performance metrics and goals.

Assist with management of social and influencer budgets.

Collaborate with B2C and B2B team members across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives.

Qualification

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Social Media MarketingCampaign ManagementCommunity Management Social Media PlatformsContent CreationTrend AnalysisSocial Media AnalyticsSprout SocialSprinklrDash HudsonPassion for Hospitality IndustryProblem-SolvingCreative Thinking Communication Work Under Pressure

Required

A minimum of 3 years of professional experience in social media marketing, with a proven track record of creating campaigns and managing social communities

Strong understanding of social media platforms – Facebook, Instagram, X, TikTok, LinkedIn and YouTube – and know how content and conversation can build and grow a brand

Have an interest in staying on top of the latest trends and topics that matter to diners

Excellent written and verbal communication skills, with a keen eye for detail

Ability to work against tight deadlines and progress multiple projects simultaneously

Creative thinking and problem-solving abilities

Experience with a social media management and analytics tool such as Sprout Social, Sprinklr, or Dash Hudson

A passion for restaurants and the hospitality industry

Bachelor’s degree or equivalent experience preferred