Northern Virginia Community College · 3 days ago
Email Marketing Specialist
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Insider Connection @Northern Virginia Community College
Responsibilities
The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.
Facilitate the organization, design, execution, testing and evaluation of communications to reach a broad range of target audiences;
Help develop strategies to plan and determine the effectiveness of recruitment and yield activities
Create content and direct associated creative work.
Assist in planning email strategy and content through Salesforce.org (CRM) and Salesforce Marketing Cloud.
Primary point of contact for CRM as it relates to Marketing’s lead nurture strategies and campaigns. Leverage HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications.
Own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlines
The Specialist will serve as the internal expert for Marketing’s customer relationship management system, using data to drive decision-making and advise Marketing and Student Affairs accordingly.
In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.
Qualification
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Required
Experience in marketing, communications, or business
Experience managing the development, coordination and implementation of a strategic marketing plan
Experience developing and executing a marketing funnel
Experience of CRM system(s)
Preferred
Experience in higher education, especially admissions and enrollment
Experience with Salesforce Marketing Cloud
Experience with HTML and email coding
Experience writing AMPscripts and SQL queries
Benefits
Health and dental insurance program
Generous paid leave
Deferred compensation plans
Paid parental leave
State employee discounts
Solid and secure retirement program
Company
Northern Virginia Community College
Northern Virginia Community College is a 2 year college located in Northern Virginia.
Funding
Current Stage
Late StageTotal Funding
$2.35MKey Investors
Strada Education NetworkGO VirginiaDebra Coffman Howe
2022-01-18Grant· $0.25M
2021-07-19Grant· $1.1M
2020-04-03Grant· $1M
Leadership Team
Recent News
stradaeducation.org
2023-02-02
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