30 applicants
Gentex Corp. · 3 days ago
Product Marketing Manager
Massachusetts, United States
Full-time
Onsite
Senior Level
$100K/yr - $125K/yr
10+ years exp
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Insider Connection @Gentex Corp.
Responsibilities
Develop and execute comprehensive product launch plans in collaboration with Product Managers, Marketing Operations, and Sales to maximize impact in target markets.
Create and implement product marketing strategies, including market and competitive research, customer journey mapping, and positioning.
Translate product and technology insights into effective communication materials that enhance the customer journey for primary and secondary audience segments.
Showcase products by developing thought leadership content, reports, datasheets, blogs, videos, product demos, and engaging presentations.
Facilitate the dissemination of product content across relevant channels, including tradeshows, email marketing, and social media platforms.
Collaborate with Product Managers, Sales, and Marketing on product launch planning, covering aspects such as naming, pricing strategy, market analysis, and packaging.
Develop sales training materials for internal sales teams and distribution partners.
Ensure product marketing plans align with overall brand strategies.
Lead social media marketing efforts with influencers and partners, managing relationships, coordinating product samples, and gathering feedback.
Communicate product features and benefits effectively to customers to achieve revenue goals.
Qualification
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Required
Bachelor’s degree required
10 years in a B2B marketing/distributional channel enablement background in a brand and/or product marketing role
Preferred
Previous experience in defense, military, and/or law enforcement industry preferred
Company
Gentex Corp.
Leveraging a product development and manufacturing history that spans more than 125 years, Gentex Corporation is a global leader in providing innovative protective gear solutions that enhance personal protection and situational awareness for global defense forces, emergency responders, and industrial personnel operating in high performance environments.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Chandra Sankar
Chief Technology Officer & Chief Products Officer
Peter Maier
Chief Financial Officer
Recent News
Globe Newswire
2024-04-28
2024-04-28
SeekingAlpha
2024-03-05
Company data provided by crunchbase
