35 applicants

Company

Original Job Post

Allegiance Group · 2 days ago

Advertising Specialist

Arlington County, VA

Full-time

Onsite

Mid Level

2+ years exp

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Responsibilities

Core responsibility will be to manage search and paid social campaigns directly in advertising platforms across assigned clients, and also contribute to strategy when possible.

Executes, optimizes and reports on advertising campaigns that meets specific client goals, including fundraising, engagement, advocacy and lead generation.

Conduct KPI discovery, keyword research, and competitor analyses for SEM campaigns.

Implements audience segmentation and media bidding strategies.

Collaborate on the implementation of technical and creative needs.

Use current best practices and strategies to create and manage tests across ad platforms.

Evaluate campaign performance, provide interim reports, and communicate campaign progress to teams.

Contribute to day-to-day media buying needs.

Perform other related duties as assigned by management.

Qualification

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Paid ad campaign managementDigital advertising knowledgeCampaign strategyAd copy craftingMedia budget managementEcommerce experienceNonprofit marketing experienceFundraising strategies attention to detail organizational skills time management skills work independently work in a remote team environmentGoogle Ads Certification

Required

2+ years of experience directly managing paid ad campaigns within paid search and paid social platforms.

Knowledge of the digital advertising environment, platforms, offerings, and tools, particularly around fundraising and ecommerce experiences; in collaboration with team members, contribute to campaign strategies, and manage execution.

Proficient written and verbal communication skills for crafting ad copy, internal team communications and client communications.

Strong attention to detail.

Strong organizational and time management skills.

Ability to adhere to schedules, execute creative strategy, and manage production.

Ability to manage against media budgets.

Ability to work on several tasks at one time, independently.

Ability to work independently in a remote team environment.

High school diploma or general education degree (GED), or one to three months related experience and/or training, or equivalent combination of education and experience.

Bachelor's Degree or higher in Marketing or related program.

Experience with ecommerce and/or nonprofit marketing and/or fundraising strategies.

Preferred

Certification, professional license or credential in Google ads and another platforms a plus.

Benefits

Health Insurance

401(k) and company match

Company

Allegiance Group

Allegiance Group brings together more than 130 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital and direct mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs.

Founded in 2017

Fargo , ND

51-200 employees