200+ applicants

Overview

Company

Original Job Post

Clarity Security · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $125K/yr

5+ years exp

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Cyber SecurityInformation Technology

Insider Connection @Clarity Security

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Responsibilities

Contribute to the development of Clarity Security solution and product messaging, positioning and differentiation.

Create and execute go-to-market strategies that highlight product value propositions, features, and benefits.

Develop competitive and industry insights that contribute to product, marketing, and sales strategies.

Develop a deep understanding of our target audience (personas) and market and translate the knowledge into compelling sales, customer and partner engagement assets.

Spearhead targeted and engaging marketing programs and produce associated content (webinars, blogs, videos, white papers) that showcase capabilities through storytelling.

Collaborate with the product and engineering teams to incorporate the voice of the customer and market intelligence to increase product's revenue, adoption, engagement and retention.

Work with partners to develop co-branded success stories, co-authored collateral, webinars, events and more showcasing our joint value to customers.

Monitor and analyze performance indicators (KPI’s) to evaluate the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCybersecurityIdentity GovernancePersona TargetingCompetitive PositioningData AnalysisProblem-SolvingCuriosityCommunicationTeamworkAdaptabilityAnalytical Thinking

Required

At least 5 years of experience in product marketing for an enterprise software/SaaS company.

A background in cybersecurity marketing, ideally identity governance or a closely related market

Demonstrable product marketing skills and strategy related to messaging, persona targeting, research, competitive positioning, and storytelling.

Strong written, verbal, and visual communication skills, including the ability to present information across teams.

Ability to work across diverse teams, from engineering and product to sales and marketing.

An appetite to try new things. You're curious and excited to improve your process, and always looking to learn. You don't shy away from the tough questions.

You have an analytical mindset with the ability to leverage data to drive marketing decisions and optimizations.

You thrive in a fast-paced and dynamic startup environment

Benefits

Health, Vision, & Dental Benefits - generous company-sponsored health plans for both employees and dependents, including comprehensive vision & dental

Unlimited Paid Time Off - allowing employees to find balance in their lives