Lumber Contacts Inc · 3 days ago

Marketing Services Specialist

Albany, NY

Full-time

Onsite

Entry, Mid Level

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Responsibilities

Liaise with sales and creative teams to develop branding ideas, graphic designs, promotional materials, and advertising.

Identify effective marketing and promotional channels, including media platforms, to communicate product messages to customers.

Research customer and product trends, as well as competitor offerings.

Evaluate the performance of marketing campaigns and strategies by analyzing key performance metrics.

Create innovative marketing campaigns based on data analysis and present recommendations to management.

Build and maintain relationships with new and existing customers through trade shows, networking, and prospecting.

Set goals and objectives to reach customers through appropriate marketing channels.

Develop and maintain the company's image and messaging through social media.

Assist in outbound and inbound marketing activities by demonstrating expertise in areas such as event planning, advertising, optimization, and content development.

Qualification

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Microsoft OfficeAdobe Creative SuiteGraphic Design toolsCRMHTMLCSSAnalytical skillsCommunicationInterpersonal skillsAttention to detailCritical thinkingProblem-solving work under pressureMotivationTeamworkCollaborationLeadershipManagerial skillsTime managementMultitaskingPrioritization