Árachas Group · 5 days ago
Marketing Manager
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Insider Connection @Árachas Group
Responsibilities
Development of strategy and execution of digital media, email, and automation efforts designed to drive growth, engagement, and retention
Develop and coordinate marketing policies, programs, and campaigns
Establish marketing goals and objectives
Analyze complex data, synthesize insights, and seamlessly integrate multiple data sources to create a streamlined and efficient process for automation initiatives
Promote agency products and market to general audiences
Ensure copy and graphics are optimized for greatest conversion while meeting branding standards and guidelines
Forecast and budget for marketing department
Stay current with digital marketing and technology trends and provide relevant and timely execution in a changing market and competitive landscape
Perform leadership duties, including interviewing and hiring qualified staff, assigning and reviewing work, providing training and development opportunities, conducting evaluations, and inspiring team members to achieve a high level of engagement
Establish customer relationships and follow up with customers as needed
Manage outside vendors and agencies as needed
Perform other related duties as assigned
Qualification
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Required
Bachelor’s Degree in Marketing, Business, Communications, or a related field; comparable expert-level work experience in a related field may substitute, year-for-year, for education
Experience working in the insurance industry a plus
Strong working knowledge of CRM platforms, email platforms, Adobe, MS Office, Salesforce, Applied Epic, etc.
Expert understanding of digital marketing strategies and email automation
Strong understanding of different web platforms and optimization strategies
Ability to analyze data, identify trends, and make data-driven decisions
Ability to understand practices, theories, and policies involved in business
Excellent verbal and written communication skills, including negotiating skills
Excellent organizational skills, attention to detail, and ability to work independently
Strong leadership and supervisory skills
Excellent interpersonal skills with the ability to manage sensitive and confidential information professionally
Excellent time management skills with a proven ability to meet deadlines
Strong analytical, decision-making, and problem-solving skills
Ability to function well in a high-paced and, at times, stressful environment
Preferred
Experience working in the insurance industry a plus
Benefits
Health, Dental and Vision insurance
Disability insurance
401(k)
Paid time off
Paid holidays
Tuition reimbursement
Company
Árachas Group
Árachas Group is an independent insurance and risk management company offering business, employee benefits, and personal solutions to clients of Bartlett, IL, and 44 states across the United States.