30 applicants
Diagnostic Clinic Medical Group PA · 3 days ago
Director Commercial Marketing
Florida, United States
Full-time
Onsite
Director
$104K/yr - $169K/yr
8+ years exp
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Responsibilities
Work closely with teams to develop and continuously strengthen Commercial segment positioning and value proposition to drive competitive advantage and continued market leadership
Partner with core stakeholders to develop a fully integrated marketing vision and strategy to advance the company’s position within the market, enabling sales and enhancing reputation and consumer awareness
Collaborate with others on the go-to-market planning and execution - including campaigns and content, actively seeking out opportunities to advance the Florida Blue brand and Commercial offerings
Work closely with Enterprise Marketing stakeholders to evolve and sharpen consumer insights and drive research initiatives intended to elevate messaging and drive differentiated communications
In partnership with the Enterprise Marketing Media team to define core audience targets and provide inputs to drive unique and integrated activations
Serve as key liaison with agency partners to ensure day-to-day flow of projects and operations, including integration of work with segment teams and socialization of initiatives with enterprise stakeholders
Responsible for oversight and management of budgets for Commercial IU65 Consumer & Channel initiatives
Responsible for development and management of direct reports
Work closely with Market Leads and their teams to ensure plans are built to align with and satisfy objectives for North, Central, West, and South Florida regions
Qualification
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Required
Related Bachelor’s degree or additional related equivalent work experience
8+ years related work experience. Experience Details: Integrated marketing strategy, planning, and tactical experience with knowledge of, and experience across all marketing channels
3+ years direct supervisory/management experience
Understanding of, and some experience with health insurance industry
Customer/consumer centric mindset with professional record of delivering great marketing plans and campaigns
Experience in achieving or exceeding business objectives in a highly regulated environment
Experience developing marketing strategy and tactics with solid measurement plan to support
Strong strategic thinking, analytical, innovation, financial, decision making, program and project management, and problem solving skills
Ability to implement and execute marketing and promotion plans in a strategic manner, working to budget and time deadlines, and reporting on metrics
Excellent communication, interpersonal and presentation skills with strong attention to detail
Broad and deep knowledge of Consumer and B2B marketing promotion methods, best practices and market leading techniques
Experience in insurance, health or related category
Ability to think creatively while also managing project needs and critical timelines
Preferred
Master’s degree
Benefits
Medical, dental, vision, life and global travel health insurance
Income protection benefits: life insurance, Short- and long-term disability programs
Leave programs to support personal circumstances
Retirement Savings Plan includes employer contribution and employer match
Paid time off, volunteer time off, 10 holidays and two flexible Well-Being days
Additional voluntary benefits available
A comprehensive wellness program
Company
Diagnostic Clinic Medical Group PA
At Diagnostic Clinic Medical Group, we put our patients at the center of everything we do.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
