Reynolds Consumer Products · 3 days ago

Marketing Analyst

Lake Forest, IL

Full-time

Hybrid

Mid Level

1+ years exp

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Consumer GoodsE-Commerce

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Responsibilities

Collaborate with and project manage product development teams to launch new products and line extensions, ensuring alignment with brand strategy.

Collaborate with and project manage commercial teams to conduct in market analysis: competitive landscape, pricing strategies, and growth opportunities.

Support the creation and implementation of marketing campaigns, advertising initiatives, and promotional activities to drive brand awareness and engagement.

Manage specific initiative budgets, tracking expenses, and optimizing resource allocation to maximize ROI.

Develop and maintain relationships with external partners, agencies, and vendors to support brand initiatives and campaigns.

Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and make data-driven recommendations for optimization.

Support brand communication efforts across various channels, including digital marketing, social media, PR, and events.

Stay connected with US teams on branding and innovation trends.

Qualification

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Consumer goods industry experienceProject managementMs officeGlobal working time zonesProblem-solvingHard-workingSelf-directedTeam-orientedCollaborativeProduct DevelopmentSalesMarketingInternational ExperienceCreativityInterpersonal Communication