Coinbase · 5 days ago
Product Marketing Manager, Growth
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BitcoinBlockchain
Insider Connection @Coinbase
Responsibilities
Serving as the single DRI for a major growth program, driving a significant portion of engagement revenue
Understanding and optimizing the end-to-end user experience, continuously testing and iterating to enhance performance
Coordinating with various teams to manage ongoing programs and launch new campaigns regularly
Collaborating across Coinbase to utilize programs for driving growth in new products and regions
Partnering with the Creative Studio to maintain and update the program brand for key audience groups
Owning metrics and strategy for the program, including reporting and analysis for stakeholders
Leading marketing channels and initiatives within the Growth product org to achieve core growth product goals
Ensuring compliance with user privacy and safety regulations, working with internal and external stakeholders
Sharing insights with Product, Engineering, and Design teams for program enhancements
Qualification
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Required
3-6 years of product or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media)
Quantitative-oriented, comfortable with data analysis
High bar for quality and craft, and the ability to scale these standards across teams
Experience working closely with product teams and a strong understanding of product development cycles
Experience running and/or program managing core growth/marketing teams
Demonstrated ability to collaborate effectively across multiple, cross-functional teams
Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
Strong product sensibility and growth mindset–always being able to think beyond the task at hand and come up with ways to 10X the impact of the existing product or expand into new areas
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
You have crypto experience and a knowledge of the retail crypto market.
Preferred
Experience working within a Growth team within a startup or fintech company
You have experience working on a global product.
Benefits
Medical
Dental
Vision
401(k)
Company
Coinbase
Coinbase is a cryptocurrency exchange and cryptocurrency wallet platform that allows users to buy, sell, and store various cryptocurrencies.
H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (69)
2022 (233)
2021 (235)
2020 (75)
Funding
Current Stage
Public CompanyTotal Funding
$1.78BKey Investors
ARK Investment ManagementDFJ GrowthTiger Global Management
2024-03-13Post Ipo Debt· $1.1B
2023-09-05Post Ipo Debt· $180M
2022-11-09Post Ipo Equity· $21.4M
Recent News
2024-06-05
2024-06-03
2024-06-02
Company data provided by crunchbase