26 applicants

Company

Original Job Post

Coinbase · 3 days ago

Product Marketing Manager, Growth

San Francisco, CA

Full-time

Onsite

Mid Level

$127K/yr - $150K/yr

3+ years exp

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BitcoinBlockchain

H1B Sponsorship

Comp. & Benefits

Insider Connection @Coinbase

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Responsibilities

Serving as the single DRI for a major growth program, driving a significant portion of engagement revenue

Understanding and optimizing the end-to-end user experience, continuously testing and iterating to enhance performance

Coordinating with various teams to manage ongoing programs and launch new campaigns regularly

Collaborating across Coinbase to utilize programs for driving growth in new products and regions

Partnering with the Creative Studio to maintain and update the program brand for key audience groups

Owning metrics and strategy for the program, including reporting and analysis for stakeholders

Leading marketing channels and initiatives within the Growth product org to achieve core growth product goals

Ensuring compliance with user privacy and safety regulations, working with internal and external stakeholders

Sharing insights with Product, Engineering, and Design teams for program enhancements

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingGrowth leversCRMPaid mediaData analysisProduct development cyclesProgram managementQuantitative skillsCrypto experienceRetail crypto market knowledgeProblem-solvingHigh bar for quality scale standardsCollaborationSelf-starter product sensibilityGrowth mindsetGrowth team experienceStartup experienceFintech experienceGlobal product experience

Required

3-6 years of product or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media)

Quantitative-oriented, comfortable with data analysis

High bar for quality and craft, and the ability to scale these standards across teams

Experience working closely with product teams and a strong understanding of product development cycles

Experience running and/or program managing core growth/marketing teams

Demonstrated ability to collaborate effectively across multiple, cross-functional teams

Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

Strong product sensibility and growth mindset–always being able to think beyond the task at hand and come up with ways to 10X the impact of the existing product or expand into new areas

Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions

You have crypto experience and a knowledge of the retail crypto market.

Preferred

Experience working within a Growth team within a startup or fintech company

You have experience working on a global product.

Benefits

Medical

Dental

Vision

401(k)

Company

Coinbase

Glassdoor

3.7

Coinbase is a cryptocurrency exchange and cryptocurrency wallet platform that allows users to buy, sell, and store various cryptocurrencies.

Founded in 2012

San Francisco, California, USA

1,001-5,000 employees

http://www.coinbase.com

H1B Sponsorship

Coinbase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (69)

2022 (233)

2021 (235)

2020 (75)