148 applicants
BBDO Worldwide · 3 days ago
Sr. Analyst, Marketing Sciences
NYC Metro Area
Full-time
Onsite
Mid Level
3+ years exp
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Responsibilities
Use data to uncover trends or consumer insights that lead to the next big idea
Execute end-to-end analytical process: intake business and marketing challenge, formulation of requirements, data acquisition, identification of methods, analysis and implications towards client business and/or marketing.
Support various project types including: forecasting, tracking, analysis of sales and digital engagement, audience profiling and audience development, targeting, or modeling.
Measure campaign effectiveness holistically and across TV, digital, social, CRM, and other channels through native analytics platforms, partner measurement solutions, and primary research.
Execute quantitative and primary research - including all parts of the process (planning, methodology, survey design, and analysis)
Develop or manage the creation of dashboards and reports across clients
Design solutions to measure the effectiveness of creative
Recommend improvements and ways to optimize marketing initiatives and campaigns
Surface consumer insights from a variety of data sources to guide creative strategy
Identify KPIs and map requirements for successful post-campaign/initiative measurement
Qualification
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Required
3+ years experiences in a marketing or business analytics role (agency, media, technology, or other)
Familiarity with quantitative research techniques, survey design, and methodology
Interest in driving marketing strategy, working with creative teams, and inspiring best-in-class work
Advanced Excel/Sheets skills (complex formulas) and experience with relational databases/SQL
Experience with a few of the following: sales, CRM, media, digital/web, social, content, ecommerce, quant research
Experience with data visualization tools (Tableau, Qlik, Looker, etc.)
Self-starter with an entrepreneurial spirit
Preferred
Bachelor’s degree in relevant field (business, marketing, math, statistics) preferred but not required
Experience with any of the following insights platforms: Google or Adobe Analytics, MRI/Simmons, GWI, Netbase (or other social listening platform), DemographicsPro, Mintel, SEMRush, WARC, Forsta, Qualtrics, Statista
Company
BBDO Worldwide
BBDO is the world's most awarded and effective advertising agency with over 8,000 employees across 70+ countries. At BBDO, our mantra is “The Work.
5,001-10,000 employees
H1B Sponsorship
BBDO Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2022 (3)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
A
Andrew Robertson
President and CEO
Jean-Paul Burge
Chairman & CEO, BBDO Asia
Recent News
2023-09-20
2023-08-29
2023-04-26
Company data provided by crunchbase
