NOBULL · 3 days ago

Manager, Product Marketing

Boston, MA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

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LifestyleSporting Goods

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Responsibilities

Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products

Conduct market research to identify customer needs, market trends, and competitive landscape

Collaborate with cross-functional teams including Product Development and Customer Service to ensure alignment on product positioning and messaging

Create compelling product messaging and positioning that differentiates our products in the market

Develop and manage go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials

Monitor and analyze the performance of product marketing initiatives and adjust strategies as needed to achieve business goals

Provide regular reports and updates to senior management on product marketing activities and results

Stay up-to-date with industry trends and best practices in product marketing and wellness

Qualification

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Product MarketingMarket AnalysisMarketing CampaignsProduct LaunchesMarketing ToolsSoftware ProficiencyProblem-SolvingCommunicationCollaborationCreativity