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American Honda Motor Company, Inc. · 5 days ago
Director Acura Marketing
Torrance, CA
Full-time
Onsite
Director
$166K/yr - $249K/yr
12+ years exp
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Responsibilities
Leads Creative Strategy, regional marketing strategy, digital/social activities, multi-cultural approach, and development of overall marketing plans.
Presents plans directly to President and BUL on a monthly basis and ad hoc. Provides direction and feedback to agencies on how to go-to-market.
Leads SP (Sales Plan) for marketing and coordinates strategies with Product Planning and Sales team. With this team develops go-to-marketing approach for FMCs and MMCs and presents strategy to President for Approval.
Lead Acura Marketing Representative to Acura Auto Dealers.
Grass Roots and Various Dealer Meeting and Events. Attend meetings, Present National POV and activities to Dealers and Agencies. Share plans and align plans so that investments are maximized by eliminating duplication. Ensure that investments leverage both factory, and local dealer data.
Presents at Acura Dealer show to 2000+ people at annual business meeting.
Leads marketing support to achieve sales representing monthly plans and results to Division Head, BUH and Executives in Sales and Marketing correlation meeting. Prepares Division Head for final presentation to President.
Drive efficient spending and match sales to marketing activities (Qualified Traffic Analysis) - Manage analytics from sales to website ratios to understand marketing’s relationship to sales. Specifically identify what marketing gaps are seen within the 4 core Marketing KPIS.
Ensures collaboration and unity of both internal and external associates affiliated with Acura Auto Department.
Leads Monthly Correlation Synergy Meeting with All Divisional associates and affiliated agencies.
Leads monthly call with all Acura Marketing Subcommittee.
Coordinate information with Ad Agencies –
Mange call with regard to Strategy with corresponding agenda, action times. Ensure all ad builder assets are current and communicated.
Work with compliance agency and dealer ad programs to ensure all brand guidelines are being met.
Represents Acura Marketing to Press.
Shares marketing plans and creative with both endemic and consumer press such as WSJ, Autonews, Forbes, etc.
Participates in speaking events to further understanding of the Acura brand and marketing approach.
Qualification
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Required
Bachelor's degree
12-20+ years of experience
2-5 years Auto experience
10 years marketing related field
Marketing experience required
Onsite
Benefits
Annual Bonus
Sr. Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
Paid time off, including vacation, paid holidays, sick time, personal days
401K Plan with company match + additional contribution
Lifestyle Bonus
Relocation assistance
Wellbeing program
Community service and engagement programs
Product programs
Free drinks onsite
Company
American Honda Motor Company, Inc.
We are Honda. A company built on dreams and the determination to make them come true.
10,001+ employees
H1B Sponsorship
American Honda Motor Company, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (5)
2022 (13)
2021 (3)
Funding
Current Stage
Late StageLeadership Team
F
Frank Paluch
Executive Vice President: Honda Devleopment and Manufacturing LLC
Recent News
2023-12-22
Company data provided by crunchbase
