LogicGate · 4 days ago

Sr. Customer Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $120K/yr

7+ years exp

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Insider Connection @LogicGate

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Create and execute marketing campaigns that generate demand for expansion opportunities.

Segment and target customers by analyzing data to identify opportunities to cross-sell and up-sell to existing customers, collaborating with sales teams.

Create and execute campaigns to grow customer engagement through various channels (email, social media, events), ensuring consistent and personalized communication.

Develop and manage customer loyalty programs to increase repeat business, tracking the effectiveness of loyalty initiatives and making adjustments as needed.

Build customer advocacy and referral programs, turning satisfied customers into brand advocates and creating referral incentives to encourage new business.

Lead the strategy, planning, and execution of the Customer Advisory Board.

Produce marketing collateral and content such as case studies, testimonials, and success stories to support customer marketing efforts, ensuring content aligns with customer needs and company branding, and create and manage a customer case study pipeline and customer asset library.

Plan and execute customer-focused events such as webinars, workshops, and user conferences.

Measure the success of customer marketing campaigns using key performance indicators (KPIs), reporting on the effectiveness of campaigns and programs to stakeholders.

Qualification

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Customer MarketingContent CreationProgram DevelopmentStrategy DevelopmentProgram ManagementScaling ProgramsBusiness ObjectivesProblem-SolvingCreativityCollaborationCommunication

Required

7+ years of experience in customer marketing or a related role within the software/tech industry.

Solid, creative storyteller and writing skills, with experience leading Customer Marketing or Advocacy programs and all content creation efforts, including case studies, testimonials, and social media.

Strong ability to collaboratively articulate end-to-end customer vision, strategy, and plans to a wide variety of internal and external audiences, with examples of results converting strategy to execution.

A programmatic mindset and proven record of building programs to scale to support business objectives

Exceptional executive level communication skills to create and convey customer objectives, success strategies, and customer insights for internal and external stakeholders including customers and leadership