51 applicantsPosted by Agency

Company

Original Job Post

Robert Half · 3 days ago

Product Marketing Manager

NYC Metro Area

Contract

Hybrid

Mid Level

2+ years exp

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Hiring Manager

Heather Young

Insider Connection @Robert Half

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Content creation: Produce high-quality and compelling content for product marketing and sales enablement collateral.

Support the development and execution of product marketing strategies to increase customer awareness and brand advocacy.

Messaging and positioning: Articulate complex product features into powerful stories for targeted customer segments.

Collaborate with cross-functional teams across Product, Sales, Strategy, and Client Experience.

Provide analysis of the competitive landscape and industry trends to shape future product marketing strategies.

Support the development of the Fusion website as a digital channel for conversion and client engagement.

Measure the effectiveness of product marketing efforts and track results over time.

Support post-launch product adoption and growth efforts.

Maintain brand standards and consistency across mediums.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingSalesProduct managementMarketingSaasDigital product organizationGo-to-market strategiesProduct launchContent developmentCopywritingClient marketing collateralsWebsitesVideosPitchbooksHtmlAdobe experience managerFigmaCamtasiaAfter effectsBackground in dataBackground in analyticsBackground in saas marketingProblem-solvingHard-workingDrivenResourcefulAction-orientedDetail-orientedHigh ownership mindsetClear communication

Required

2+ years’ experience in Product Marketing or related disciplines e.g., Sales, Product Management, Marketing - within a SaaS, data, or digital product organization.

Experience in implementing go-to-market strategies and running a product launch with cross-functional teams.

Proven track record and demonstratable experience in content development, copywriting, with excellent presentation skills.

Ability to manage the development of client marketing collaterals including websites, videos, pitchbooks, and whitepapers.

Demonstrated capacity to communicate complex, large-scale concepts clearly and thoughtfully.

Driven, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.

Strong interest in marketing and design. Passionate about technology and storytelling.

Comfortable with HTML, Adobe Experience Manager, Figma, Camtasia, After Effects

Background in data, analytics or SaaS marketing is a plus.

Company

Robert Half

Glassdoor

3.8

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.

Founded in 1948

Menlo Park, California, USA

10,001+ employees